Mani
Diamond Member
Originally posted by: PowerMac4Ever
The difference between Lexus and Cadillac is that Lexus has never built crap cars. They're too busy being the number one luxury brand in the states.Originally posted by: Mani
Originally posted by: PowerMac4Ever
The only trouble Lexus has is keeping enough bulldozers on hand to move all the phat cash they're raking in into their vaults.Originally posted by: Mani
Originally posted by: ElFenix
Originally posted by: PoPPeR
never learn what. How to sell cars?Originally posted by: NutBucket
I guess Toyota will never learn.....
how to build a nice chassis and then not mess it up with slushboxes and electro gizmoes to make sure you have exactly 0 fun
Seriously. And Lexus wonders why they have trouble appealing to younger audiences.
:roll:
Lexus marketing has been directly quoted in a number of car publications lamenting the fact that they have had trouble attracting younger buyers. They were talking about how the new IS and the next gen hybrid performance vehicles were part of the strategy help bring them in.
The fact that Lexus is a profit center doesn't mean they don't have their struggles. Cadillac once made gobs of money appealing exclusively to an older audience too.
Cadillac lost more due to the fact that it was seen as an 'old man's car' than anything else. This is something Bob Lutz himself has commented on - thus the attempt by Caddy to reinvent itself with fresher, more exciting cars. It's what drove the radical arts & sciences styling lately.
Why do you think every luxury car maker's strategy is to get young people sold on their entry-level cars and to keep their loyalty through to the upper tiers? Because they don't want to become the next Cadillac.