Actually, you may have some issues just "upgrading" to ATI's next real chip. Unless there is a R360 (rumors only so far), then the R400 (or R420?) will be the next chip which is going to be PCI-X (or PCI-Express for the full name) NOT AGP, which means you will need a new motherboard to install it... And I don't think the Two Times Faster claim will be that far off. The card will have about 4x the bus bandwidth as current cards have available to them for use (sort of like the difference between an ISA video card and a PCI video card). Now grant it, there will have to be some other improvements other then the bus, but that is a big step. Add in DDR II (or possibly DDR3) and you are looking at a serieous increase in the memory clock on them, which is a bottleneck on upcomming releases. I think their claim may be valid at this point (grant that they don't have full prototype, but the theory seems about true).