When did Xerox change their logo?

[bigrash]

link

 

[mundane]

Another question would be how much they paid for a firm to develop it, run it past focus groups, etc.

 

[MrChad]

http://www.xerox.com/go/xrx/te...Xcntry=USA&Xlang=en_US

 

[trmiv]

Looks like last month

 

[Safeway]

Yea, I don't like it either.

 

[ThePresence]

Originally posted by: trmiv
Looks like last month

Seems they are trying to change their image, they are not just copiers. They don't want their brand associated with copiers. Kinda sucks for them that Hillary used the term Xerox to mean photocopy at the debate with Obama.

 

[EGGO]

Could've been fine just as a typeface logo.

 

[andylawcc]

look generic. I prefer the old one much much more

 

[E equals MC2]

Originally posted by: andylawcc
look generic. I prefer the old one much much more

agreed

 

[Engraver]

It looks like a partially completed rubber band ball.

 

[Safeway]

Long live the digitized and pixelated TrueType font logo:

[][][][][][].......[]..[]....
....\[][][]\.....[][].........
......\[][][]\....[]..........
........\[][]...[].............
..........[][][]...............
......../[][][][]]\...........
....../[]/...\[][][]\.........
..../[]/.......\[][][]\.......
[][][][]....[][][][][][]....

And yes, I just wasted 5 minutes doing that.