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When did winter storms start getting named? Drako?

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Eh?

So I'm in Western SD this week and have to head back to IL starting tomorrow. I need to get through Iowa to get home and it's going to get pounded with 12"+ of snow in about any area I need to go through.

Looking at weather channels and they are calling this "Winter Storm Drako".

When did winter storms start getting names?
 
Interesting. They say it's to help "follow it better". But from what I can tell it's just a better way to sensationalize storms.

Fear Drako's wrath!!!!
 
Interesting. They say it's to help "follow it better". But from what I can tell it's just a better way to sensationalize storms.

I'm guessing, in addition to creating sensationalism, it saves seconds of air time: "The cold front and heavy snow will arrive Wednesday night" vs "Draco will arrive Wednesday night"; when, in context, everyone already knows "Draco" will bring cold and heavy snow. Also easier to reference past storms "Draco" vs "blizzard of December 2012". Probably particularly useful for The Weather Channel since that's all they do.

Most major Winter storms are eventually unofficially named to some degree anyway: "Snowmageddon", "Holiday Blizzard I and II", etc...
 
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Do you really need to "save seconds of air time" on a 24/7 weather channel?
 
Do you really need to "save seconds of air time" on a 24/7 weather channel?

Adds up to more time to squeeze in ads and other bullshit, right? I dunno, I don't really stop on TWC anymore, ever since they turned in to the Mostly Crap And Occasional Weather Channel.
 
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