What's up with the new Intel commercial?

[RaynorWolfcastle]

Originally posted by: Xentropy

Also, while the "19 out of 20 people would say Intel first" thing was certainly made up on the spot (as 87% of all statistics are ), I'd easily believe a supermajority of a truly scientific sample would, in fact, recognize Intel before AMD, due to the advertising. Brand recognition is stronger than most people realize. It's the fact they don't realize it that MAKES it so strong, really, so those of you saying it's meaningless are the most affected.

I bet if you asked the average Joe to name 5 companies that produce CPUs I'd say that the vast majority of people would say either Intel or IBM first. One reason that AMD has difficulty selling their processors for a price similar to a comparable Intel offering is that they just don't have the brand recognition Intel does.

The marketing does exactly what it's meant to do, stick the brand in CONSUMERS' heads so the next time they go buy a prebuilt or a laptop, they know about it and think it's the best. The advertising is targeting those people that go into Best Buy and barely know the difference between ram and a hard drive, yet they saw the Intel commercials, so they know they want that in their computer. Guess what, those people represent the vast majority of computer sales...

Exactly, you hit the nail on the head.

 

[paralazarguer]

I think youll find you just killed your own argument there.

Thats exactly what i was trying to explain, oem's such as dell, do not need to see an intel advert to think, "Oh we will go and buy a few million of them".

As i explained they research whats cheapest etc for them.

MrFitty, go back to school. Seriously. I'm not kidding.
Not even close.
Advertising DOES affect an OEM builder's decision to put X brand CPU into their systems. Why? Because advertising creates brand recognition. What's the first brand that pops into your head when I say Tissues? Is it kleenex?

If the consumer will look at a system with an Intel CPU and recognize that brand and then look at a system with an AMD CPU and NOT recognize it, they're more likely to go with the Intel CPU. No one wants to buy no-name stuff that costs $2000.

So, if the OEM builder doesn't put Intel inside, they stand a chance of losing the consumers who base their buying on brand recognition.

Get it?

 

[Bacinator]

And honestly, two years ago when I was purchasing a top-end system, I never really even thought about AMD. Of course there was plenty of rumours and heresay... But I just wanted something solid, so I went with a top end P4 1.6ghz Socket 423 rambus system. Ended up costing me about 2k, but I was plenty happy with it, because ignorance is bliss... If I had done some research, I woulda went with the Duron or thunderbird... And it probably would have saved me from PC800 RDRAM, which is still almost $100 for a 128 stick (maybe not "today" with the rapid memory price drops, but a few weeks ago when I looked), AND you have to buy in pairs! Socket 423 motherboards... Still expensive, and shabby compared to 478.

P:|:|P!!!

AMD would have been the better choice, but I went with brand recognition. I know better now. Except I still buy "Kleenex" and "Q-tip" brands, because they perform better than generics. Who prefers generic cola over Coke or Pepsi if they are the same price? Some items, like batteries and such, do not matter. Ikea had "Ikea" AA batteries, 10 pack for $0.99, so I bought 10. They work just fine.

My humble opinion summary: If people are unfamiliar with the tech details, or characterstics of a/an product/object/item, they will most likely stick with "Brand Recognition", because it's all they have to go on.

 

[Bacinator]

I just had a bright idea.

AMD should spoof Apple/Macintosh, and make AMD "Switch" commercials. That would be too funny!

"My Pentium crashed all the time, and I couldn't get my email... Intel tech support would never respond to my calls for help... AMD has changed the way I look at computers... My email works, I have time to play with my dog! I don't need support, BECAUSE IT WORKS!
My name is Bac,
and I'm an American Consumer".

ROFLMAO!!! I KILL ME!

 

[paralazarguer]

Who prefers generic cola over Coke or Pepsi if they are the same price?

I saw something on T.V. where they did a blind taste test between pepsi, coca cola, and three generic colas. The presidents choice won by a large margin.

As for your battery comment, Duracel and Energizer actually are better. Generic cheap batteries may last a long time but they lose their A (potency) early on and some devices will detect them being at a lower level then they should. Not good for some sensitive devices.

 

[apoppin]

Originally posted by: Bacinator
I just had a bright idea.

AMD should spoof Apple/Macintosh, and make AMD "Switch" commercials. That would be too funny!

"My Pentium crashed all the time, and I couldn't get my email... Intel tech support would never respond to my calls for help... AMD has changed the way I look at computers... My email works, I have time to play with my dog! I don't need support, BECAUSE IT WORKS!
My name is Bac,
and I'm an American Consumer".

ROFLMAO!!! I KILL ME!

Perhaps you should apply for a job with VisionTek marketing.

 

[Bacinator]

Everytime you go to a store, do you taste the current blend of sodas before buying?

If you saw a 10pack of generic AA's for 0.99, and a 4 pack of Energizers 3.99, would you really choose the Energizers?
Energizers would have to be 10 times better (pretty much measured in life-span) to justify the price.

And we're talking everyday consumer here, not super nerdy geek "I need EXACTLY 1.5 VDC TO last and the maximum rate for the entire rated 9000 mili-amp hour cycle".

EDIT:
Oh yeah... "I saw something on T.V...", umm... Well.. We see lots of stuff on TV, and is is all true. Propganda does not exist. There are no conspiricies. The media is your friend, and cares about what is best for you.

 

[DannyBoy]

*Sigh*
What i was trying to get at was that oem's like dell do not need to see adverts, they do the research without watching tv.

Ill admit people here are right though. Ok ive discovered Brand Recognition, of course i still have my views, and ive already stated them, after reading over them and your replies, of course some of them are wrong, and i admit this, but I still feel strongly for my other opinions.

This thread could go on forever with me repeating myself though.

So I will accept that "I am wrong" to make life easier

Dan

 

[DannyBoy]

And just to finalise things off a bit, the avergae consumer doesnt always go for Intel because they saw an advert on the TV.

If they see the price differences between the two, then there is always the 50/50 chance they will go AMD, I know people who didnt know of AMD but still went the AMD way because of the big price gap.

One of the main reasons i went with AMD wwas due to pricing.

Anyway.
Dan

 

[DannyBoy]

Originally posted by: Bacinator
Everytime you go to a store, do you taste the current blend of sodas before buying?

If you saw a 10pack of generic AA's for 0.99, and a 4 pack of Energizers 3.99, would you really choose the Energizers?
Energizers would have to be 10 times better (pretty much measured in life-span) to justify the price.

And we're talking everyday consumer here, not super nerdy geek "I need EXACTLY 1.5 VDC TO last and the maximum rate for the entire rated 9000 mili-amp hour cycle".

EDIT:
Oh yeah... "I saw something on T.V...", umm... Well.. We see lots of stuff on TV, and is is all true. Propganda does not exist. There are no conspiricies. The media is your friend, and cares about what is best for you.

This is basically what ive just said and i back it up totally.

 

[Bacinator]

Originally posted by: MrFiTTy

If they see the price differences between the two, then there is always the 50/50 chance they will go AMD, I know people who didnt know of AMD but still went the AMD way because of the big price gap.

There is not always a 50/50 chance. If someone knew nothing about AMD, and had more than enough money to waste on an Intel, and didn't want to bother with research, they most likely would not even consider an AMD, unless someone else convinced them otherwise, even if only a convincing salesperson.

What were Intels profits last year? Intel Corporation today announced fourth-quarter revenue of $7.2 billion, up 10 percent sequentially and up 3 percent year-over-year.? Something like $3.1 billion profit Link

What about AMD? AMD reported sales of $2,697,029,000 and a net loss of $1,303,012,000 Link Net loss of $1.3 billion

I dont have my bachelors yet, but that doesn't quite look like 50/50... Almost looks like intel has almost 3x the sales... Oh wait a minute! Maybe intel's stuff is 3 times more expensive, because they are 3 times better (just like the Energizer batteries I buy)... And AMD likes to operate in the negative.

I saw it on TV.