What's up with the new Intel commercial?

[jagr10]

"on march 12 Intel will not only change how you work, but where you work" .

What's happening that's so big tomorrow?

 

[chizow]

Centrino...............

 

[AgaBoogaBoo]

Centrino's official launch date... or it might just be where they "officially" announce it

 

[ArmchairAthlete]

Why doesn't AMD advertise . Are they just too small? I wouldn't have been leaning towards Intel when I started researching building my own PC if AMD advertised alot too. (I ended up with AMD though, $60 for a 1700+ Tbred that OCs a lot).

 

[jagr10]

Ya, AMD doesn't advertise. Maybe that's why their prices are slightly lower. THey don't spend anything on marketing. I think they should, but whatever works for them they do i guess.

 

[blindtothagame]

be happy they dont b/c if they did you would have paid for it 1 way or another.........

 

[Swanny]

AMD did a pretty big campaign a while ago with their "AMD Me" ads. I saw them in quite a few magazines. But I don't think they have the extra cash to buy TV commercials.

 

[DannyBoy]

TBH IMO processor companys dont need to advertise, infact I think it is a total waste of time.

At the end of the day, the only people interested in buying single processors, or processors in bulk, are computer bod's like you and me.

The sorts of people like us who post on forums, read regular reviews etc, and basically people who know, to a certain extent, what they are doing.

The average man of the house or housewife doesnt see an advert for an intel processor, and think to themselves, "Oh im going to buy one of those, it will make my life much better!".

No
-
At the end of the day average people go to companys like DELL for their PC's, and its dell that does the marketing when they explain to the customers "Which processor is better".

They do this in particular due to the fact they will sell what they can pay the cheapest for. The manager's and marketing executives at companys like dell dont need to see an advertisement on TV, to be pursuaded into "Buying Intel processors". They have people that do the research on the internet, and contact companys like Intel and AMD directly to find out performance issues and pricing.

Perhaps a minority of people will be pursuaded towards having a poxy "Intel Inside blah blah" processor because they saw some fancy advert on TV, but AMD are doing consideringly well, why? Because they were ahead of Intel for a length of time, and provided they stick to their word more often in future, things look to be going their way again.

Have they advertised? No they havnt, they've decided to spend their money on something more wise.

 

[Bacinator]

Thats right...
As long as the real computer peeps keep supporting AMD by buying their stuff, they will keep catering to us.
What's the difference between Brand Name Rice Crispies, and Generic Store Brand Rice Crispies. I'd say about Tree Fiddy.

 

[McCarthy]

But if iNTEL didn't advertise I never would have known about the Blue Man Group!


Wait, that would have been a good thing.

 

[ElFenix]

any centrino reviews out yet?

 

[paralazarguer]

Sounds like MrFitty doesn't understand brand recognition.

 

[Wingznut]

Originally posted by: paralazarguer
Sounds like MrFitty doesn't understand brand recognition.

Bingo!

Some advertising is meant to grab your attention right away, and entice you into an impulse purchase. But the vast majority of advertising is about brand recognition.

Go out on the street and ask 20 people to name a company that makes PC chips. I'd bet that at least 19 of them will name Intel as their first answer.

 

[DannyBoy]

My point exactly, the average person may of heard of Intel because they advertise, but they are still not going to go out and buy themselves a single chip that will make them feel better, because they dont know what to do with it.

People who know what to do with computers / how to build them etc, are pretty much educated enough to know who Intel & AMD are without the need for advertising.

Dan

 

[apoppin]

Originally posted by: Wingznut

Originally posted by: paralazarguer
Sounds like MrFitty doesn't understand brand recognition.

Bingo!

Some advertising is meant to grab your attention right away, and entice you into an impulse purchase. But the vast majority of advertising is about brand recognition.

Go out on the street and ask 20 people to name a company that makes PC chips. I'd bet that at least 19 of them will name Intel as their first answer.

Do you really think that all 19 out of 20 will be able to name ONE company that makes PC chips?

Seriously


I bet you get a few answers like "Lays"



(remember there are 87% of Americans that can't find Iraq on the globe) :Q

And . . . Intel won't be able to change "where I work".

 

[DannyBoy]

And . . . Intel won't be able to change "where I work".

They are big headed Ba5tad5 arnt they :|

We can make you do this, ooo we can do that...

Oh guess what else we can do.... blah blah

I remember the advert i saw with the little kid in the jumbo jet, like, uhuh, of course, yup, thats gunna happen..... :disgust:

 

[Wingznut]

*sigh*

By "changing WHERE you work"... What they mean is that with the longer battery life and integrated wireless internet/networking, you'll be able to work wherever you want and not be chained to your desk.

It's not about "making" anyone do anything.

And I'm still not sure you understand "brand recognition". When Joe Average heads out to Best Buy to choose a new PC, he'll see some PC's with "Intel Inside" and some with AMD. The goal of advertising is that Joe will recognize the Intel brand and choose that one over the other one that he's never heard of.

Or maybe next time Joe decides to buy a laptop, he may decide to check out the new Intel that he's been hearing so much about. Not that he'll suddenly have an impulse to buy a new cpu.


Btw, Intel sells the vast majority of their processors to OEM's (such as Dell, Gateway, etc..) and not to system builders.

 

[imgod2u]

Is anybody going to go out and buy an Intel chip right away after they see the commercial. What they will do is, next time they're at CompUSA or whatever, and are shopping for a computer, and they see a Gateway with an AMD processor in it and a Dell with an Intel processor in it, I wonder which they will choose? Hmmm.......
It may go something like this, "AMD? What the hell is an AMD?"
And then, in the back of their minds, they recognize the Intel brand name, and that little bit will make the decision for them. Not too many people care about the difference that we hold so dear and near to our hearts (benchmarks). For them, a computer's like buying a VCR. Do you care if one has Stereo-HiFi-Quad-Cam-Triple-Filter sensors when you buy one? Would you buy a Sony over a MagnetBox?

 

[jagr10]

Ya, when it comes to buying computers, the people that don't know much will probably choose Intel.

 

[apoppin]

Originally posted by: Wingznut
*sigh*

By "changing WHERE you work"... What they mean is that with the longer battery life and integrated wireless internet/networking, you'll be able to work wherever you want and not be chained to your desk.

It's not about "making" anyone do anything.

And I'm still not sure you understand "brand recognition". When Joe Average heads out to Best Buy to choose a new PC, he'll see some PC's with "Intel Inside" and some with AMD. The goal of advertising is that Joe will recognize the Intel brand and choose that one over the other one that he's never heard of.

Or maybe next time Joe decides to buy a laptop, he may decide to check out the new Intel that he's been hearing so much about. Not that he'll suddenly have an impulse to buy a new cpu.


Btw, Intel sells the vast majority of their processors to OEM's (such as Dell, Gateway, etc..) and not to system builders.

(double) Sigh . . . you DO have an "problem" with sarcasm.



It's just that the example you chose of 19 out of 20 people recognizing "intel" is SO weak . . . and the point I was making, is that Intel's commericals - no matter how "sophisticated" or "clever" - probably doesn't work at all for 50% of it's target audience ("brand recognition" is for companies with "too much money")

 

[DannyBoy]

Btw, Intel sells the vast majority of their processors to OEM's (such as Dell, Gateway, etc..) and not to system builders.

I think youll find you just killed your own argument there.

Thats exactly what i was trying to explain, oem's such as dell, do not need to see an intel advert to think, "Oh we will go and buy a few million of them".

As i explained they research whats cheapest etc for them.

Dan

 

[Wingznut]

Originally posted by: apoppin
(double) Sigh . . . you DO have an "problem" with sarcasm.



It's just that the example you chose of 19 out of 20 people recognizing "intel" is SO weak . . . and the point I was making, is that Intel's commericals - no matter how "sophisticated" or "clever" - probably doesn't work at all for 50% of it's target audience ("brand recognition" is for companies with "too much money")

My reply was directed at MrFitty... Not you.


MrFitty... I give up. Maybe someone else can explain it better than I.

 

[Spicedaddy]

Originally posted by: MrFiTTy

Btw, Intel sells the vast majority of their processors to OEM's (such as Dell, Gateway, etc..) and not to system builders.

I think youll find you just killed your own argument there.

Thats exactly what i was trying to explain, oem's such as dell, do not need to see an intel advert to think, "Oh we will go and buy a few million of them".

As i explained they research whats cheapest etc for them.

Dan

My god, are you as dumb as a brick? You sound like you're making an effort to not understand...

The commercials are NOT targeted at system builders (who's gonna build a laptop anyways?), and NOT targeted at big OEMs. (believe me, they've known about Centrino for longer than you have, they don't have to watch TV to figure out if they're gonna use it)

The marketing does exactly what it's meant to do, stick the brand in CONSUMERS' heads so the next time they go buy a prebuilt or a laptop, they know about it and think it's the best. The advertising is targeting those people that go into Best Buy and barely know the difference between ram and a hard drive, yet they saw the Intel commercials, so they know they want that in their computer. Guess what, those people represent the vast majority of computer sales...

Why do you think Dell puts that little "featuring the Intel Pentium 4 processor" (with the little Intel sound) at the end of all their ads?

 

[Bacinator]

Originally posted by: imgod2u
Is anybody going to go out and buy an Intel chip right away after they see the commercial.

The Jones' and Johnson's will... They always buy the nicest stuff as soon as it comes out.
(in reference to the american slang phrase "Keepin up with the Jones"

 

[Xentropy]

Originally posted by: MrFiTTy

Btw, Intel sells the vast majority of their processors to OEM's (such as Dell, Gateway, etc..) and not to system builders.

I think youll find you just killed your own argument there.

Thats exactly what i was trying to explain, oem's such as dell, do not need to see an intel advert to think, "Oh we will go and buy a few million of them".

As i explained they research whats cheapest etc for them.

What Dell *will* do is, when deciding whether to put AMD or Intel processors in their lineup, look at how will each of the two chips sells. Advertising helps Intel's sales, period, whether or not you want to admit it to yourself. QED, the advertisements help Intel sell to the OEM's as well, just not directly.

Also, while the "19 out of 20 people would say Intel first" thing was certainly made up on the spot (as 87% of all statistics are ), I'd easily believe a supermajority of a truly scientific sample would, in fact, recognize Intel before AMD, due to the advertising. Brand recognition is stronger than most people realize. It's the fact they don't realize it that MAKES it so strong, really, so those of you saying it's meaningless are the most affected.

Edit: One last note, one big reason Dell's commercials include Intel's logo and trademark "ditty" is because Intel subsidizes Dell's advertising costs in return for its inclusion. Subsidizing in this way occurs quite often in commercials. It's a win-win for both companies since it strengthens brand recognition and brand association, reduces advertising costs of both companies (every Dell ad is also an Intel ad, and by association the reverse becomes true), etc. Such alliances are quite powerful.