Honestly? Mostly marketing, studies have shown that although increasing your FSB should, in theory, allow for more bandwidth, but because of the conservative bandwidth usage of the C2D core, it really doesn't matter. IOW, bandwidth isn't exactly limited by the existing 1066 FSB speeds, so the bump to 1333 doesn't really help all that much. It may theoretically help for the dual-die quad-cores, because they have to exchange their L2 cache snoop information over the FSB, but that remains to be seen.
But with the 1333 FSB tier, Intel gets to introduce new CPUs and new chipsets to support those new CPUs, causing people to spend $$$ upgrading, to think that they are getting a performance increase when they are really not.
Same with PCI-E 2.0, more bandwidth, but current GPUs aren't nearly close to exceeding the bandwidth that PCI-E 1.0 x16 provides.
It's all just like the ATA-100/ATA-133 debate really.