I always just figured they just put only B-rate movies on the watch now. Honestly, it's almost like it's just a gimmick feature, like adding a small pair of scissors and then an even smaller pair of scissors to a swiss army knife just so they can make the damn thing fatter and claim it has more tools. Instant on was a nifty feature for maybe half a day when it was released but the poor implementation selection has remained stagnant since and all they add are crappy TV licensed movies and/or old movies. It's no small amazement that the majority of the movies on instant on (probably 80%+) are two star or below - they just throw a few recent 5 stars in every now and then to mix it up.
Basically, I came, I saw, I moved on to Hulu + Playon and kept the Netflix sub movies coming via the queue like it's intended.