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My takeaway from this story is that internal HR and payroll decisions shouldn't be advertised to the world for publicity.
The change in policy would have been disseminated organically and soon enough. The manner in which it was announced probably wasn't the best in hindsight.
Too early to tell how wise a move this was business wise and financially speaking. $70,000 really isn't that much if you want to attract talent and experience in the Seattle and Eastside area anyway.
Being a cynical jerk I can't help but suspect he realized $70,000 was the minimum he needed to pay for the talent required and chose to go after some feel good PR at the same time.
Good points as well but just a small correction. He came up with the $70k figure based on studies that showed that was the pay that most people say they could live comfortably on. He also went public with this stunt specifically for the PR. It's hard to say for sure but based on the reporting it appears to have worked.