The problem I have with most Horror films out there now is that they simply go for shock value either gore or loud noises (bump in the night) at times you aren't expecting them. It's not that I don't find these scary, maybe I do more than most, it's that I'm not really interested in being scared in this manner. IMHO it's all in the art direction and atmosphere. The few really good scary films out there manage to be scary in a much more subtle unnerving way. It's one thing to jump out of your seat when you hear a screech over the sound system with the gain on the volume turned up to 20, it's something else to be made to question your own sense of reality. The first is still scary but it's not really satisfying to me.