ThermalRight's new AX-7 is very competitive; many say its better than the Alpha, some say its the same, some say its almost as good.
In answer to your question for the "best" Athlon HSF, I would have to give you three:
Swiftech MCX462
Alpha PAL8045
ThermalRight AX-7
they are in order of price; Swiftech is around 70 or so I think, Alpha around 50, Ax-7 around 40. All of these use 80mm fans, so you can mix and match. Panaflo L1H fans are very quiet, as are PC Power and Cooling Silencers, and even more so, Pabst fans.