In addition, you have to remember that the competition is offering fireproof storage, 24/7 security, and many additional services. If your price is low and you're presenting yourself as a alternative to pricey storage services, you might have a service people WILL want. But you can NOT skimp on the storage or the medium. You will be held to a higher standard just because of the fact that this is business data, sometimes confidential, sometimes a business really depends on it being there if needed.
One 4/8 GB Dat, while being affordable, is not enough. I sell these drives new for $499 new, used for around $50 to $100 with a tape and the cable. Tapes are around $8 used, $19-34 new. You'll want to mirror to at least three tapes per customer. Even this "cheap" solution gets expensive very fast. Tapes have one more downside, they usually won't work in another drive, even of the same model. While accuracy is getting better, they still do go out of alignment often. Plus retentioning reduces the lifespan of a tape.
Take time to look at the competition, their prospectus should mention the types of medium used.
DC