What's in a name? Apparently more than I thought.

dirtboy · Nov 13, 2006

I am an indepentdent investment advisor and I have recently hired a firm to handle the marketing for my company as I am changing directions in terms of the people I want to manage money for.

The name I use now isn't as good as I thought it was when I started, so I've decided to change it. Unfortunately I'm not creative at all, so I was hoping the AT crew could help me out a bit.

The target market is age 60+, high net worth & small businesses. I'm looking for a classy name, not a trendy name. Preferably a simple to spell name, so the URL is easy to type in for the older folks.

The name will be: Name Wealth Management

Ideas I've come up with so far:

Peak
Platinum (overused these days?)
Onyx
Eagle (I'm an Eagle Scout so a bit of play on that perhaps.)
Signature
Total
World (meh)
Golden
Secure
Capital
American

All non-trollish suggestions are greatly appreciated.

IronWing · Nov 13, 2006

Ensure Wealth Management

Golden Freedom Wealth Management

Midas Wealth Management

Fleet Wealth Management

Dirtboy Wealth Management

rivan · Nov 13, 2006

While I'm not going to put a ton of thought into this, I will say my opinion of your ideas for names are all incredibly generic. They describe nothing about you or your business. I presume your clients are all local, so maybe use your last name (if it's not horrific for a business name, like my last name), or the geographical area you serve?

her209 · Nov 13, 2006

BJ Services
Our customers ALWAYS come first.

Lola · Nov 13, 2006

I like Secure W.M.
Or complete W.M.
those are simple, not cheesy, and easy to remember.

PlatinumGold · Nov 13, 2006

what's in a name?

hmmm, google? who would have thought that would succeed?

Yahoo?

amazon? WTF does this have to do with books? other than printing books destroys the rain forest of the amazon.

Cisco? WTF is a cisco?

etc etc.

i think time spent on picking a name is overrated.

Rastus · Nov 13, 2006

You might have to make up a word a la Lucent, Cingular, Verizon as most common words have already been trademarked.

shortylickens · Nov 13, 2006

Quo Vadimus.

ebaycj · Nov 13, 2006

Originally posted by: PlatinumGold
what's in a name?

hmmm, google? who would have thought that would succeed?

Yahoo?

amazon? WTF does this have to do with books? other than printing books destroys the rain forest of the amazon.

Cisco? WTF is a cisco?

etc etc.

i think time spent on picking a name is overrated.

I believe cisco is a reference to san franCISCO.

dirtboy · Nov 13, 2006

Originally posted by: rivan
While I'm not going to put a ton of thought into this, I will say my opinion of your ideas for names are all incredibly generic. They describe nothing about you or your business. I presume your clients are all local, so maybe use your last name (if it's not horrific for a business name, like my last name), or the geographical area you serve?

I can't use my last name because it is not spelled as it pernounced. So it is possible that someone typing my last name into their web browser would get confused and give up.

Yes, they are generic, but like I said I'm not too creative.

dirtboy · Nov 13, 2006

Originally posted by: ironwing
Ensure Wealth Management

Golden Freedom Wealth Management

Midas Wealth Management

Fleet Wealth Management

Dirtboy Wealth Management

Thank you, I'll add those to my list.

dirtboy · Nov 13, 2006

Originally posted by: LolaWiz
I like Secure W.M.
Or complete W.M.
those are simple, not cheesy, and easy to remember.

Complete is good. Thanks for your input.

dirtboy · Nov 13, 2006

Originally posted by: ebaycj
I believe cisco is a reference to san franCISCO.

That is correct.

her209 · Nov 13, 2006

Originally posted by: ebaycj
I believe cisco is a reference to san franCISCO.

Well, their logo IS the SF bay bridge.

Epic Fail · Nov 13, 2006

YouSave Wealth Management

her209 · Nov 13, 2006

Five Rocks On Yo Fingas Wealth Management

kranky · Nov 13, 2006

Do you have only local clients? What about using the name of your city or area? That's something that you know they could spell, even if it's not that short.

jpeyton · Nov 13, 2006

Mighty Morphin Wealth Management

Golden Shower Wealth Management

Wealth Management For Those Who Can't Invest Good But Want To Do Other Stuff Better

dirtboy · Nov 13, 2006

Originally posted by: kranky
Do you have only local clients? What about using the name of your city or area? That's something that you know they could spell, even if it's not that short.

Yes, I have local clients and a local name now.

I thought about that, however I will be marketing to two distinct localities; one on the coast and one inland not associated with the coast. I spoke to the marketing company about using two names and they said their systems are setup to handle that since I'm the first to inquire about it.

montanafan · Nov 13, 2006

How about

Assured Wealth Management

Enhanced Wealth Management

compnovice · Nov 13, 2006

Originally posted by: her209
BJ Services
Our customers ALWAYS come first.

:laugh:

dirtboy · Nov 13, 2006

Originally posted by: montanafan
How about

Assured Wealth Management

Enhanced Wealth Management

That's good! Added to list.

ZiKi · Nov 13, 2006

Why wealth, I dont like the word wealth for some reason. how about capital.

Assured Capital Management.

Or Asscap Management for short

lyssword · Nov 13, 2006

lucas arts presents: star wars: the empire strikes back: clone campaings: jedi stories: obi wan: padawan wealth management

kuqdew · Nov 13, 2006

Kuqdew Wealth Management

What's in a name? Apparently more than I thought.

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