I used to go to the DFW area two or three times per year on client visits. Each time I went they INSISTED on taking me to Whataburger and Freebirds because they are so much better than places we had out West (Chipotle and In n Out, at the time (this was mid aughts or so)). I was never a huge proponent of the "classic" places they used as comparison, they're OK but not great. Every single time they took me to Whataburger and Freebirds I was reminded of what my life was missing, really good burgers and burritos. I just couldn't get them at Chipotle and In n Out and I couldn't get them at Whataburger and Freebirds, either. At least with Chipotle and In n Out I could get mediocre food which is more than my Texan friends could claim with their regional favorites.