What would you expect avr GP would be for a small/medium size chain computer store?

Locut0s

Lifer
Nov 28, 2001
22,205
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Actually we are almost a whole saler as a LOT of our business comes directly off our web site so perhaps a better comparision would be something like Tiger Direct. Although we do have 6 retail store locations. I just noticed that last month my GP was 10%.

Average gross profit is what I mean. :)

Ooop no I mean Gross Margin, See Prof John below.
 
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rcpratt

Lifer
Jul 2, 2009
10,433
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Average gross profit, I'm guessing? You might want to actually say that, people that haven't worked sales aren't going to have a clue what you're talking about. Like me.
 

guyver01

Lifer
Sep 25, 2000
22,135
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Well.. you only have 10% profit because you dont want to make deals with big consumers to purchase laptops in bulk.


Enjoy your failed business.
 

Locut0s

Lifer
Nov 28, 2001
22,205
44
91
Well.. you only have 10% profit because you dont want to make deals with big consumers to purchase laptops in bulk.


Enjoy your failed business.

You don't put as much effort into your tolling as you used too. Why ?
 

sandorski

No Lifer
Oct 10, 1999
70,784
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10% of a General Practitioner? How do you get Health Care? [/lame joke]

:oops:

I'm doing my part to keep your Business Profitable. Just waiting for my new Monitor to show up. :)
 

Locut0s

Lifer
Nov 28, 2001
22,205
44
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Also, how can the gross profit be %. Wouldn't it be $.

A percentage of total sales. So 10 percent means you made 10 bucks off selling 100 dollars worth of stuff. Or 100 dollars if you sold a thousand.
 

GuitarDaddy

Lifer
Nov 9, 2004
11,465
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Assuming you are talking about gross profit on sales of computers and components, with gross profit defined as total sales - total cost of sales not including overhead ie rent, utils, salaries, supplies, etc...., then 10% is pretty low unless your doing incredible volume.

But its all relative, if you have a high volume of sales of fairly expensive items then 10% GP is great. Bottom line is if 10% GP generates enough cash to cover operating expenses and provide the owners a comfortable income then alls good.
 

ProfJohn

Lifer
Jul 28, 2006
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A Target or CVS has a gross profit of around 10% of sales, but that depends greatly on locations, rent and sales volume.

Best Buy has a some what smaller percentage, but they have higher sales per store so its hard to compare.

For small local places... who knows.

There should be no set number. You have to make enough to cover your expenses, which are mostly fixed. If you are selling $10k a week then your GP needs to be higher than if you are selling $20k a week.
 

ProfJohn

Lifer
Jul 28, 2006
18,161
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0
BTW retail 101

gross margin = difference between what you pay for an item and what you sell it for.
gross profit = amount of money left over after you pay ALL your expenses. (rent, power, payroll etc etc)

They are very different numbers and I am wonder if you are thinking gross margin in the OP.
 

Locut0s

Lifer
Nov 28, 2001
22,205
44
91
BTW retail 101

gross margin = difference between what you pay for an item and what you sell it for.
gross profit = amount of money left over after you pay ALL your expenses. (rent, power, payroll etc etc)

They are very different numbers and I am wonder if you are thinking gross margin in the OP.

Huh thanks. Yeah I mean Gross Margin then :p
 

sandorski

No Lifer
Oct 10, 1999
70,784
6,343
126
I have a permanent infraction. don't want to hit the mark that puts me over... so my Troll-fu has become weak.

Support the other thread. When the Mods are overthrown, you might get a clean Record!! :O:O :ninja:
 

sandorski

No Lifer
Oct 10, 1999
70,784
6,343
126
Asus actually makes decent monitors. But eww I can't stand the non adjustability of that line.

Ya, I'm hoping it's reasonably tilted. Straight up/down is approx how my current Monitor is, so I think the 10 degrees should be alright.