But, on the other hand, if given two cards running the same architecture, one with a 128-bit bus and sky-high clockspeeds and the other with a 256-bit bus and lower clockspeeds, and they perform about equal in benchmarks, i'd take the wider bus lower speed card every time. It requires less power, puts out less heat, and the fan won't have to ramp up as high or as often, and yet gives you the same performance as the higher-clocked card.
Bus width is, in a way, analogous to engine displacement in cars. One car that needs to scream up to 9,000 rpm to make the same performance numbers out of a smaller engine compared to another car that can put those numbers out at 5,500 rpm with a larger engine, will be stressed much harder to do so. It'll be louder, run hotter, usually consume at least as much fuel to do so, etc. Likewise, a card that has to be clocked to hell just to get it to perform as well with a narrower bus, is not as appealing as a wider bus, calmer card.
So when you have two cards based on the same core, and one has a wider bus and lower clockspeed, and another has a narrower bus and higher clockspeed to make up for it, and they perform about the same, go with the wider bus, cooler, quieter card.
Just sayin'.