So, I tried ATI Tray and MSI afterburner.
I uninstalled ATI Tray after messing around and not even finding the fan speed control. It's all driver mods...... and they try to get you to install AOL toolbar (not cool, IMO).
After 2 seconds with MSI afterburner I knew that it was what I wanted. It has sliders for the main overclocking settings and fan speed, plus ability to mod the fan speed table. It's got awesome graphs of the temp, fan speed, etc. with a nice little mouse-hovering tool. Plus it looks pro.
Thanks all!