DVD technology for the most part is identical to CD technology with one major difference - it uses a finer laser to get higher data densities. I think (don't quote me on this) that CD-R's use a laser with a 720 nanometer wavelength (into the infrared spectrum) and DVDs use like 680 nanometers (into the red spectrum.)
Of course with a finer laser more precision is required of the mechanism as a whole. Manufacturers like with all technology build it the best they can at first then keep refining it as they discover bugs and new methods for improving it. That makes the speeds go up ... just like with CPUs or the path that CD-Rs followed years ago.
Also, if I"m not mistaken 1X in DVD terms is like 8 or 10 megabits (which is 1,000 - 1,200 KB/sec) while 1x in CD-ROM terms is 150 KB/sec (these are based on the minimal speed needed to play DVD video discs and audio CDs respectively.)