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What makes a $700 sweater a $700 sweater?

Locut0s

Locut0s

Lifer
Ok so I wear cloths till they fall apart and fashion means next to nothing to me. I spend my money elsewhere. So obviously I'm not the market for these but the question still stands what makes a $700 sweater a $700 sweater?

http://horiyoshi-thethird.com/shop/index.php?c=5

Note I'm not looking down on those who buy these, I make unrealistic hardware purchases (my comp cost me like 4k and I hardly use it for that much). I'm just shocked by the prices.
 
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What that sweater needs is a J. Peterman lead-in:

Indians named it Nantucket, meaning "faraway land."

And that is what it still is.

In winter, the population drops down to 7,000; sometimes to 3,000.

The little summer roses that cross the tops of cottages are gone. The wind blows the waves back.

In winter, you breathe the lost sea smell.

Winter is the time to come, I think.

Try a small hotel. Bring books, good walking shoes. Give the fire in the fireplace the attention it deserves. Read... drink a little wine, eat thick chowder. Wander 15 miles up one side of the island and 15 miles back down the other side. I did exactly those things 19 years ago. Bought a good sweater there. I'd say it's got another 19 years in it. Just located somebody to duplicate it; same uncomplicated cotton. Same fresh sea smell. Same odd construction, same mood as the original. Made without shortcuts. People often ask me where I got it. They're probably going to ask you too.
Click to expand...

An THAT makes a $700 sweater.
 
I was going to say if it's a really expensive fabric like cashmere. But that one is just Merino wool. And you can get cashmere for a lot less than that.

I dunno, I guess you just have to hook the folks on superfuture or wherever and they'll buy anything as long as it's overpriced.
 
Designs + quality material + fit. If you make $200k + a year, dropping $700 on a sweater isn't much. You probably don't have much else to spend your money on lol.
 
What makes anything anything? Its because anything can be declared anything. Whether anyone is willing to pay anything for anything is another thing.
 
The price tag, and rarely much else. If you are smart and look around long enough you can find the same quality, comfort and fit for less than a hundred dollars.
Ditto jeans.
 
1. 0-1% better quality material.
2. Brand name.
3. Idiots willing to pay $700 for that sweater to show off they can afford to throw money away instead of spending it in a useful manner or investing it wisely.
 
Getting JayLo or Paris Hilton to wear one, and getting a picture of it on the cover of People. Then all of the sheeple will be waiting in line to get one.
 
it looks great with a $400 haircut from an NYC salon i know!

(no, i didnt get my hair cut for $400. but i know people who do.)
 
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