I noticed this since the late 90's. Being Asian myself, I steer away from TNF for this reason. It started with book bags, everyone had a TNF backpack... then the brand caught on and they started buying the jackets. Before this, it was Jansport back packs and Columbia jackets during the early-mid 90s.
I also notice lots of Asians are into A&F and Hollister these days.
edit: Also should mention that these brands were high quality until everyone and their mothers jumped on the wagon, then the quality went to shit I guess to meet demand.