What I think is the only option remaining for Volkswagen.

[Amol S.]

What I think is the only option remaining for Volkswagen. :\

We all know about how Volkswagen made a huge scandal, about the diesel consumption rates, on almost half, or should I say almost ALL of their cars. By, looking at the number of cars they had to recall because, of this, one can just imagine the fine that Volkswagen will have to pay, for every car that is involved in the scandal. This most likely just shows that, Volkswagen will or should I say might be going down under.

You might say that its not “might” they “will” go down under, because they have no more options remaining, since they will go in debt. Also, that their stocks are now just worth 40% of what it was worth before. Well this, would be true, if it was not for what action Volkswagen took in 1995/2005, when Volkswagen was “bullied”, for being said to be a uncool looking car manufacturer.

What I am saying is that if Volkswagen moves their marketing strategy, from normal consumers, to rich people who buy super cars, they will survive 100%. This is because, they already have a good reputation in that community. Yes Volkswagen does have a reputation in that community, even though they never made a super car.

The reason is quite intrigue, its the Volkswagen W12 please note, we are not talking about the Volkswagen Phaeton W12, we are talking about the concept car here.

The reason why this concept car was so special, was because, this was the first car Volkswagen made with a W12 engine, and on top of that, it even holds a WORLD RECORD THAT HAS NOT BEEN BEATEN YET! Also, lets face it, the more gas a car uses, the more powerful it is, so technically no one in the super car market would care about the Volkswagen scandal. So I think the only option for Volkswagen is to enter the super car market or go bankrupt.

 

[_Rick_]

VAG owns Audi, Porsche, Lamborghini and Bugatti.
That makes for Aventador and 918 (and the expected Veyron successor) in the very high end, 911 Turbo/GT3/RS, Huracan and R8 in the high end, and Cayenne Turbo, Panamera Turbo, RS 4 and RS6 in the performance luxury segment.

VW the brand, much like Skoda and Seat, has a more utilitarian appeal, by design.
So, no a VW branded sports coupé would not fly.
They did have a dinky roadster concept a few years back, the BlueSport, which would be a much better fit. It did have a Diesel engine though

 

[darkswordsman17]

They're not going to go under from this. Even if they end up getting slapped with a $100 billion cost out of this, they wouldn't go under as that's only about 1/2 of their yearly revenue and they'd be able to stagger costs over time (as in probably decades).

It's also highly doubtful they'll pay out that much over this, I'd be pretty surprised if they even get hit as bad as BP did over the Gulf spill.

And, it wouldn't do well for governments to fine them out of business as that'll put hundreds of thousands if not millions of people out of work (since it'll hit their suppliers too, and would cascade through the industry), which would hurt economies more.

Also, uh, they have Audi (who owns Lamborghini), Porsche, and Bugatti, so they wouldn't need to bother with their own supercar. Trying to turn into a luxury brand would put them out of business. I'm not sure trying to turn into a luxury brand would go over well. The VW Phaeton was an incredible car but it sold poorly, so they turned it into a Bentley and sold it for 3 times the price.