Fuser rollers not only melt the toner into the paper, they also press it in. There are 2 fuser rollers in a typical copier, laser fax machine, or laser printer: an upper one and a lower one. The upper one is typically teflon coated, hollow, and contains a halogen heat lamp (typically somewhere between 150 and 200 degreees F). The upper roller's temperature is monitored by a small sensor pad called a thermistor, which cycles the lamp on & off and keeps it hot enough (or allows it to cool down when in a "power save mode").
The lower fuser roller -- the pressure roller -- is typically made of soft rubber. Lower FRs are solid, with no lamp inside. When you print/copy a page, the toner is transferred from the drum surface onto the paper (as the paper passes under the drum). It is then transported to the fuser unit, where the combination of heat from the upper roller and pressure from the lower roller melt, or "fuse," the toner into the paper's fibers.
There can be several reasons for toner smearing. If the upper teflon roller's surface is worn away in some spots, toner can smear and not be fused into the paper in that spot. Lower fuser rollers can sometimes wear unevenly, thus providing uneven pressure to the paper in some spots. Again, smearing can result. Lastly, worn fuser bearings (upper or lower) can cause the rollers to either bind up (sometimes intermittently, sometimes entirely) or allow the rollers to 'flop around' just a little, causing a wide enough gap between the upper & lower rollers to prevent enough pressure from being applied to the paper.
There is actually a very simple way to determine if smearing is being caused by the fuser rollers (rather than some other part of the machine). You can print a page and then stop the machine -- either turn the power switch off, or open a door or something on it -- before the page has hit the fuser unit. Stop it midway, in other words (and the machine will jam -- that's okay). Open the machine carefully and look at the image on the paper. If it is smeared before it has hit the fuser, the smearing is coming from somewhere else (maybe a worn drum wiper blade). If it looks great at that stage, then smears later, then you know it's coming from the fuser. This is easy for me to do, as I was a copier/fax tech for many years, but not so easy for a novice. Any tech worth his/her salt, however, can do this quickly and easily for you. And if you can look at the upper FR, you can usually see worn spots if they're there.
Having said all this, don't just assume smearing is coming from the fuser. There can be other causes in a laser printer, copier or fax machine. Fuser rollers are typically not cheap, so be sure (nor is the labor to replace them, unless they're in some sort of module that is user-replaceable, and I haven't seen any of those on a laser printer).
Hope this helps. Good luck. 🙂