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What does TCBY stand for?

IIRC, it started as This Can't Be Yogurt, then changes to The Country's Best Yogurt, then just TCBY

*edit: after reading the link above, I was right.
 
Way back during the mid-1980s frozen yogurt wars, there was a chain called I Can't Believe It's Yogurt, which sued competing chain TCBY because the letters stood for This Can't Be Yogurt. Unperturbed, TCBY deftly shifted its underlying name to The Country's Best Yogurt, kept the well-established abbreviation, and went on its merry yogurt-peddling way.
Click to expand...
 
Originally posted by: MikeyIs4Dcats
IIRC, it started as This Can't Be Yogurt, then changes to The Country's Best Yogurt, then just TCBY

*edit: after reading the link above, I was right.
Click to expand...

yep
 
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