What does "soft launch" mean?

[Tseng]

Recently I have read this expression for several times. Been staying in the states for 6.5 years but never heard it before.

Exactly what does soft launch mean?

TIA

 

[PliotronX]

Easy, it's the opposite of a hard launch.

 

[Smacksmackums]

Give us some context. Help us out here. I don't know what you're talking about but if you say how you heard this term you may get some more help.

 

[Tseng]

<< ....we are ready to soft launch the .... program >>



The above is a sentence I got from a partner of a inter-company project.

 

[UglyCasanova]

software launch?

 

[crypticlogin]

Maybe launch the product/service but instead of advertising and getting the word out, keep it limited to a few customers... just in case something happens? dunno.

 

[GermyBoy]

We'll tell you if you give us $5 via paypal.