Mach 3, against the grain.
Any cream.
The goop doesnt matter much in the shave. The way good creams distinguish themselves is the effect they have on your skin all day. Good stuff from Aveda, bath and body works, & the body shop all cool and soothe your recently shaved face, also moisturize and condition and leave a pleasant smell. With the really good stuff you dont even need any extra aftershave lotions or oils.