- Jun 6, 2003
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What do you think of this advertisement for Windows Vista?
Front
Inside
Back
I found it in a magazine this week, and thought I would use it for a public speaking course. I have to give a quick 5 minute speech in which I take a print ad, adjust it, and explain why the changes are an improvement over the original.
I thought this ad was too long (4 pages total), boring (definitely no Wow), and an ineffective use of the multi-page fold-out. Since it was in a magazine, page one is the first page visible to the reader, and since it is pretty boring, I doubt too many people would take the time to open the fold-out and read the details.
My current idea is to create a single page version with a similar look and using the "Wow." theme, but without any small print details and perhaps just focusing on the four main points made on the last page rather than the HP photo abilities:
1. Better security
2. Better entertainment
3. Better search
4. Better mobility
What do you think? Am I being too hard on Microsoft, or is it reasonable to expect more from a multi-million dollar ad compaign? What might captivate your attention on an ad for Vista?
It's a shame that Apple doesn't have an print ads for the "Get a Mac" campaign, as I would have liked to talk about those instead.
Front
Inside
Back
I found it in a magazine this week, and thought I would use it for a public speaking course. I have to give a quick 5 minute speech in which I take a print ad, adjust it, and explain why the changes are an improvement over the original.
I thought this ad was too long (4 pages total), boring (definitely no Wow), and an ineffective use of the multi-page fold-out. Since it was in a magazine, page one is the first page visible to the reader, and since it is pretty boring, I doubt too many people would take the time to open the fold-out and read the details.
My current idea is to create a single page version with a similar look and using the "Wow." theme, but without any small print details and perhaps just focusing on the four main points made on the last page rather than the HP photo abilities:
1. Better security
2. Better entertainment
3. Better search
4. Better mobility
What do you think? Am I being too hard on Microsoft, or is it reasonable to expect more from a multi-million dollar ad compaign? What might captivate your attention on an ad for Vista?
It's a shame that Apple doesn't have an print ads for the "Get a Mac" campaign, as I would have liked to talk about those instead.
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