What demographic is Toyota going after with their topless androgynous model ad?

[Squisher]

I guess it's NSFW: http://www.latimes.com/business/money/la-fi-mo-toyota-topless-model-ad-20120823,0,2520346.story

I mean what segment of the market are they trying to appeal to?

 

[OutHouse]

WTF? my 14 year old son has a bigger chest than her.

 

[Kadarin]

The LGBT market, apparently. I get the point of the ad, but just don't think it would play well in the US.

 

[IAteYourMother]

WTF? my 14 year old son has a bigger chest than her.

it's a man

 

[OutHouse]

it's a man

naaaa and im too scared to watch it again.

 

[IAteYourMother]

naaaa and im too scared to watch it again.

it's apparently some Ukranian man. sorry bud.

 

[Crono]

Japanese company. Enough said.

 

[shortylickens]

Hipster douches. Which is a very manipulable market, trust me.

 

[Dumac]

I don't see how issues of gender is related to cars...

 

[akahoovy]

that was a dude?

edit: I actually thought it was going to be a woman with her breasts masked out, as in only skin no nipples on the torso.

 

[RPD]

Pretty sure that was a dude.

 

[dmcowen674]

What demographic is Toyota going after with their topless androgynous model ad?


I mean what segment of the market are they trying to appeal to?

Obviously ATOTers

 

[JoLLyRoGer]

Pretty sure that was a dude.

I'm pretty sure I'm in agreement. That's got to be a guy.

 

[hclarkjr]

carpenters dream girl

 

[surfsatwerk]

I fapped.

 

[Cerpin Taxt]

that was a dude?

edit: I actually thought it was going to be a woman with her breasts masked out, as in only skin no nipples on the torso.

Pretty sure that was a dude.

I'm pretty sure I'm in agreement. That's got to be a guy.

I know who didn't read the article.

 

[anyusername]

wtf you people can't recognize a bulge?

 

[Crusty]

That was definitely a dude.

 

[IronWing]

Obviously ATOTers

This. ATOTers seem be turned off by any suggestion of sexual maturity in a woman.

 

[shortylickens]

I don't see how issues of gender is related to cars...

If they think it will sell one car, they will do it. The LGBT community gets more organized every year. That makes them a demographic. Demographics buy shit. They need to be pandered to.

 

[Bill Brasky]

It's a man, baby.

 

[PieIsAwesome]

*shudder*

 

[akahoovy]

It's a man, baby.

lol, indeed!

 

[Crono]

On second thought, maybe it's a subliminal message telling us Toyota has nice packages?

 

[Squisher]

If they think it will sell one car, they will do it. The LGBT community gets more organized every year. That makes them a demographic. Demographics buy shit. They need to be pandered to.

But, it's all about the bang for the buck. I wonder this really reaches out to them and if it might just turn others off. It all seems really rather odd.