The honest truth is Black Friday has been ruined from over-exposure.
Black Friday was never about deals at first. It was simply the first day of the Christmas shopping season, aka the season when people buy crap they don't need that keeps the economy running.
Retailers then trained us that this one magical Friday was the best day of the year to get a deal, but over time that became a problem because Black Friday was never intended to be "the day to do all your Christmas shopping." It was intended to be the grease that got the gears going on the Christmas shopping season and put people in that mode. The intent of the sales were to build a momentum so people kept coming the weeks after Black Friday, but the message consumers have taken from years of hype is either you buy what you want on Black Friday or you aren't getting a deal. So nowadays there is a retailer lull after Black Friday because people buy whatever they can on Black Friday (even stuff not on a BF sale) because there is an assumption that everything is as cheap as it will get (even if that is not true).
Now retailers have to undo the monster that is Black Friday in order to keep people shopping before and after that day like intended. Some are just trying to stretch the Black Friday mood- that is where "Cyber Monday" came from and where Newegg gets ideas like "Black November." The problem with this tactic is even the dumbest person knows that if there is a sale every day that means there is no sale, so the stretching of the shopping hype beyond Friday is a tall order.
So I expect more of this outright de-emphasizing of Black Friday to happen. Soon other stores will figure out the old times when people just bought their presents the entire month before Christmas at full price is better than manage crowds, selling negative margin items, and dealing with crazy overtime overhead. One danger though is that consumers are SO programed to look forward to Black Friday the entire year that if the event goes away maybe OVERALL consumption goes down because then people aren't buying stuff they don't need just because it's on sale.
For a decade I have been a fan of Black Friday because I love a good deal, but the last couple of years I realized that a bunch of Slickdeals notifications setup properly will get you Black Friday prices through the entire year if you can be patient with buying stuff. The really hot deals at stores on BF are either for low-quality items (like Black Friday only models with features missing) or go so quickly that unless you wait in line at 3am you are going to miss it. So I will stay home this year too.