Yea, lets look at the facts. The fact is, that except for the fringe Titan X, the 1080 is the highest performing, most expensive card available. Things can obviously change as new cards are released, but right now, and ever since it came out, the 1080 *is* a high end card. And even if you consider the Titan X, the 1080 is still a high end card. (There can be more than one high end card you know). And if you consider the 1080 "mid range", what is the 1070, and even more so, the 480, 1060, 470, etc and all the new cards of even lower performance? They must be "low end" then, right?