Well, I'm glad I got a 980 and not a 970. But I never even considered a 290. The 9x0 make a lot less noise regardless of how advanced cooling solution you get for the 290.
Your opinion contradicts real world user experience. You cannot say universally that all R9 290/290Xs produce more noise than any GTX970. For example the popular EVGA GTX970 is way louder than the Sapphire Tri-X 290:
http://forums.anandtech.com/showpost.php?p=37125547&postcount=34
While you can measure the difference in the noise levels with a very accurate scientific tool, can you ear actually perceive the difference in an enclosed case over your PSU, CPU and case fans? Can you hear a difference of 6-7dB in a Fractal Design R5? Don't forget that some heatsink fans make lower noise but it's more uncomfortable due to a certain electrical sounds/frequency of the ball bearings. It's not that simple.
See this video of how quiet after-market R9 290s actually sound under max load:
http://www.youtube.com/watch?v=pYxmW4JiJs8
It seems you also forgot another major fundamental aspect of balance with respect to heating and cooling vs. noise levels. If an ASIC is rated to run at XX*C, I can adjust my fan curve to reduce noise levels and still operate within the safe operating limits of the ASIC. Your post implies the noise levels on R9 290 cards are fixed at what you claim are loud levels.
Why can't a PC gamer customize a fan curve on say the MSI Lightnings to 85-90C considering they operate at
70-71C at 1.15Ghz overclock? It's not as if Hawaii will fail at 85-90C. If you care about noise levels that much, you can easily run them at 87-88C at even quieter noise levels.
http://www.tomshardware.com/reviews/r9-290x-lightning-performance-review,3782-7.html
Its low life pathetic marketing at best.
Baseless opinion. You call it pathetic marketing, I call it an opportunity to get some PC gamers
informed. Too many PC gamers have only used NV for 5-10 years and wouldn't' even consider AMD due to blind brand loyalty. Try to lure in a customer with a lower cost product is a smart strategy. If an NV user doesn't like the AMD R9 290X card, it didn't cost him that much to try it out, considering the performance is so close to a 980. You make it sound as if switching to AMD is some doom and gloom outcome....
http://www.techpowerup.com/209412/amd-cashes-in-on-gtx-970-drama-cuts-r9-290x-price.html
Diamond R9 290X (rebadged HIS IceQ2 290x) after MIR =
$280
Asus R9 290X after MIR + coupon =
$280
Gigabyte Windforce R9 290X after MIR =
$280
MSI Lighting R9 290X (the best 290X) =
$320
vs.
Asus Strix 980 =
$545
MSI Gaming 980 =
$550
Gigabyte G1 980 =
$610
I am sorry but even if CF doesn't work, one gets just 9-11% less performance at 1440P and up, but when CF does work, it's a
ridiculous advantage for the 290Xs.
That's before even talking about even cheaper R9 290s. Unless all you do is play GW titles or run a miniITX, it sounds to me like the "pathetic marketing" being employed here is for the $550-600 GTX980. :thumbsdown: For any brand agnostic gamer, the comparison of a $640 MSI Lightning 290Xs vs. a $610 Gigabyte G1 980 is an eye-opener to how out of line the pricing disparity has gotten between NV and AMD's offering all because of perf/watt, power usage and brand loyalty. It's a really sad time for the GPU industry as there is no way something like this would have ever happened during ATI/NV days if ATI's best card was only 10% slower but cost HALF. :sneaky:
I never got into PC gaming because of power savings. If I did, I would have been on a Wii U or PS4 and never overclocked components. Even high-end gamers eventually realize when the value of the competition is simply
awful.
To date, NV has not offered any monetary compensation, any discount towards a future NV GPU purchase, not even a game voucher. The sad part is so many 970 owners will probably either step down to a 960 or get a 980 instead of trying AMD because they heard from some guy out there that ATI/AMD drivers suck from 10 years ago.