I've been watching this thread with some fascination. I did "enough" research to my satisfaction just to pick the "right" GTX 970 card. I had toyed with the idea of 980 vs 970. Say what you will -- I'm STILL toying with the idea of picking up a second 970 for SLI. And -- I'm still "young" in my window of time to make an RMA-> replacement with the Egg for a 980 card.
And of course, my purchase preceded the announcement of the 500MB "problem" by mere days -- MERE DAYS!!
There are a few categories of users, with an enthusiast group (here) possessing more tech knowledge, and gamers who post customer reviews. The latter so far aren't fretting much over the miscalculated promotion of 4GB that doesn't explain the segmented 3.5/500MB architecture of the 970 card.
But folks here (the first category) are kicking up the dust about the misrepresentation. I can't quite make up my mind. The 970 seems to perform up to and beyond my expectations (for the MONEY), and the 2x 970 configuration still looks good (for the MONEY and relative to either 980 or 2x 980 performance in gaming benchies).
If I do one thing, I'll carry the weight of my own fear of potential embarrassment when somebody says "Ahh! Ya GOT THOSE DE-FECT-IVE 970 cards! Why you got those darn 970 cards, anyway!" If I do the other thing, it's either going to cost me more or the same, or the performance boost shouldn't matter much.
Not ALL of this, but at least part of it is about "group-think" and the behavior of consumers over details missed in advertising promotion. Looking at it from the perspective of NVidia's self-interest, that of MSI or ASUS or EVGA and Newegg and their self-interest, and how they promoted the 970 from the git-go -- I might have done the same thing. Otherwise, they'd have to fill advertisements with more technical details about cross-bar resources and the whole enchilada. But if I were SMART and I were NVidia, EVGA, MSI, ASUS etc. -- I probably would've advertised the card as "3.5GB VRAM" with an asterisk.
But that's not the culture of today, which gives us Bernie Madoff, Robert Rizzo, Rita Crundwell, Carly Fiorina, Halliburton and a $2 trillion dollar war that's just "sunk cost," and a certain category of politicians who will tell any lie, make any distortion, flip-flop on any issue -- just to achieve power.
So how does this advertising anomaly stack up against all that?
People in marketing. The economist Frank Knight had something to say about all this: Companies create demand for something that the consumer might otherwise never miss and never need. It is less about need, supply and demand -- and more about commercial propaganda and mass-psychology.