ShintaiDK
Lifer
Because of said events. AMD would have made more money investing in a huge batch of canned beans instead. Inflation alone would have made that a killer business vs the current setup.
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Because of said events. AMD would have made more money investing in a huge batch of canned beans instead. Inflation alone would have made that a killer business vs the current setup.
They *are* investing elsewhere. They are building an embedded business, an ARM server business and a GPGPU business.
alkemyst
No Lifer
*whoosh*...in the CPU market that's where they are focused. It's a decent product for those that invested in AMD already.
Nope, they are investing in CPUs but not CPUs for the markets they are used to serve.
As for the 9590 launch.... It's just the same old 9590 with a new cooler. The only thing relevant in this launch is that an AMD VP finds switching cooler suppliers worth of a launch campaign spearheaded by himself. In normal conditions changing cooler supplier shouldn't be worth a footnote, but when they don't have not even hot air to offer, that's what we get.
KaRLiToS
Golden Member
In my opinion, if they sell that for 360$ it is a complete fail. I would prefer buying a i5 4670k with a Corsair H100i or something like that.
It's not a decent solution either because they should release another high-end chip with another architecture. Not a bin and rebinned Vishera.
I'm just waiting for them to release a chip equivalent to a 4930k and I'm all in... for the price they want me to pay... they will get my money for sure.
frozentundra123456
Lifer
In this case it was a pretty ridiculous hyping of basically a re-release of the same product. How can one not expect criticism and scorn?
In any case the same thing happens to intel threads as well. The forums are so polarized right now that it seems inevitable that every thread seems to turn into a shouting match between each camps supporters and detractors.
DrMrLordX
Lifer
It's an old product, and you are at best saving maybe $20 on the packaged cooler. If they had included a nh-d15 instead for the same price, then that would be something. Well, that and a new stepping for the chip.
Besides, no matter how anti or pro-AMD one may be, it's hard not to look at this launch with some skepticism.
Atreidin
Senior member
"Ridiculous hyping"? Nice hyperbole. The exposure of this announcement seems pretty minimal and mostly built up in people's minds by themselves. What's AMD supposed to do, police the forums telling people "Hey our products aren't that good, calm down!"?
AMD is in business for selling CPUs, and when a VP says "something new is coming", AMD consumers should expect a new CPU, not them switching their cooler supplier.
davie jambo
Senior member
Did you want them not to mention this ? As far as I can tell all the marketing for this item was a picture of the box
And a VP tweeting it.
NTMBK
Lifer
Meh, it was only a tweet. Not like they arranged a press conference and sent out review samples. I'm not sure how much more low key you can get than a single tweet.
SlowSpyder
Lifer
But is that really too much hype on AMD's part? Or is it just enthusiast hardware forums running wild with speculation and then getting disappointed by reality and then blaming AMD?
All in all this isn't an exciting launch if it is just a bundled cooler with the FX 9590. But I don't see how an AMD employee tweeting a picture without the details of what is launching is really AMD over hyping this.
live is easier if you dont visit forums like this. or the internet. :biggrin:
Yes, it is. Managing a product launch is all about managing expectations from your target audience. Give them too few clues and your announcement will not attract the desired attention, give them too much and you'll have a lot of people disappointed with your product.
Usually you'll want to be spot (Customer gets what you say he'll get) on when you are launching a mature product, because it's mature, it won't rock the market, so you'll want your customers to keep coming for more. When you have something that will rock the market, you'll try to position your customers to have slightly slower expectations than they should, because you'll want your customers to be positively surprised by the launch (I knew it would be good, but I wasn't expecting it to be *that* good).
But what if your product isn't that good, how does you position it? More like a mature product. Your customer will realize sooner or later that he did not buy the best product on the market, at least he should get the impression that he did a good *deal* and bought from a company he thinks it was honest with him.
Now that we're expects in product launches, let's think how AMD actually managed the expectations of their latest launches. That's right, always an disaster. They always (mis)manage the expectations of their customers to stay *above* of what they deliver, so in the end everyone but the most rabid fanboy or reseller ends with a sense of disappointment.
What did they do today with this launch? A VP says that something new is coming, and it shows a new box. The community, as expected, runs wild on speculation. But if they were switching just the cooler and not launching an actual product, why bother with advertising it? Or why not take a more conservative approach and say something like "we're providing a better deal for your top FX chip, stay tuned". Nobody would complain, but nobody would have wild expectations.
So yes, the blame on this one is with AMD and its extremely incompetent marketing department.
cytg111
Lifer
of course not, the usual suspects have an agenda to make it into something it is not, cause then, well, then they're justified in their trolldom. Meh, nothing to see here, business as usual.
mrmt -> nice Wall Of Text/Backpedaling on the oneliner calling you out.
Callouts and personal attacks will not be tolerated
-ViRGE
mrmt -> nice Wall Of Text/Backpedaling on the oneliner calling you out.
Callouts and personal attacks will not be tolerated
-ViRGE
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AtenRa
Lifer
"Something new is Coming"
I love it how you spin it and put the blame to AMD at the end. It takes talent to do that. 🙄
Callouts and personal attacks will not be tolerated
-ViRGE
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DrMrLordX
Lifer
Boo on Asus, I guess. Same card, different cooler, yay? The 290x is quite competitive within its price/performance bracket, so I can understand relaunching it, sort of.
Look, I want AMD to do well. Historically, I have been an AMD fanboy. But this launch is pretty sad, all things considered.
Whether or not they "hyped" the launch is irrelevant. That they launched this new SKU at all is the problem. It's the same old chip on the same old stepping with a forgettable new cooler. Of course they should be talking up their new product if it's worth the trouble of launching it. If for any reason they are compelled NOT to speak of it, then the launch is . . . problematic at best. It does not speak well of AMD when advocates are giving them kudos for remaining relatively low-key about the launch of an enthusiast halo product.
The 9590 is an enthusiast CPU. Many of us here are the target audience. If there's any place where people should be talking about the new FX, then it's here (and other forums like this one). There is no reason to "soft-launch" a chip like this that is intended to be a flagship product.
If some reviewer gets ahold of a "new" 9590 and finds a new stepping or some other interesting surprise, maybe the whole thing will turn to AMD's favor.
Look, I want AMD to do well. Historically, I have been an AMD fanboy. But this launch is pretty sad, all things considered.
Whether or not they "hyped" the launch is irrelevant. That they launched this new SKU at all is the problem. It's the same old chip on the same old stepping with a forgettable new cooler. Of course they should be talking up their new product if it's worth the trouble of launching it. If for any reason they are compelled NOT to speak of it, then the launch is . . . problematic at best. It does not speak well of AMD when advocates are giving them kudos for remaining relatively low-key about the launch of an enthusiast halo product.
The 9590 is an enthusiast CPU. Many of us here are the target audience. If there's any place where people should be talking about the new FX, then it's here (and other forums like this one). There is no reason to "soft-launch" a chip like this that is intended to be a flagship product.
If some reviewer gets ahold of a "new" 9590 and finds a new stepping or some other interesting surprise, maybe the whole thing will turn to AMD's favor.
ninaholic37
Golden Member
Life is easier without using the internet? What about telephones, computers, libraries, grocery stores, vehicles, electricity?
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If this is another Vishera release I will be truly put off AMD. And I've been a staunch supporter for a long time.
I understand if they can't compete on the bleeding edge due to process, I don't mind since I don't pay bleeding edge prices because of diminishing returns. But I can not condone a re-re-release of "Piledriver"; it's not an awful chip by any regards, though it's painfully apparent AMD is refusing to refine/evolve their desktop line whilst still pretending "yearly releases".
Of course it it's something new pls replace my bitch by a "woohoo".
I understand if they can't compete on the bleeding edge due to process, I don't mind since I don't pay bleeding edge prices because of diminishing returns. But I can not condone a re-re-release of "Piledriver"; it's not an awful chip by any regards, though it's painfully apparent AMD is refusing to refine/evolve their desktop line whilst still pretending "yearly releases".
Of course it it's something new pls replace my bitch by a "woohoo".
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