[WCCF] AMD Radeon R9 390X Pictured

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Enigmoid

Platinum Member
Sep 27, 2012
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You don't play it conservative when your at 25% market share. You play your cards close to the chest, wait for your opponent to bet on the river then you drop your hand after all the bets are on the table. I gaurentee amd will not dial down any sort of lead they may have.

Except this is nothing like poker. All you do by withholding information is lose potential sales. Sure you get to make a splash but all the people who went out and bought a 980 Ti aren't going to upgrade for 10% more performance. AMD is not apple and can't play this game.

If AMD has a winner on their hands I see no reason why they should not try and trumpet to the rooftops how good this card is: "But wait...look at whats in store consumers. Wait 2 weeks and get a much better deal".

The only way your senario makes sense if if you know your product is going to beat the competition by some large amount and then drum up hype and anticipation with a smaller edge and then double smash them when your product turns out to be so much better than expected.
 

swilli89

Golden Member
Mar 23, 2010
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Except this is nothing like poker. All you do by withholding information is lose potential sales. Sure you get to make a splash but all the people who went out and bought a 980 Ti aren't going to upgrade for 10% more performance. AMD is not apple and can't play this game.

If AMD has a winner on their hands I see no reason why they should not try and trumpet to the rooftops how good this card is: "But wait...look at whats in store consumers. Wait 2 weeks and get a much better deal".

The only way your senario makes sense if if you know your product is going to beat the competition by some large amount and then drum up hype and anticipation with a smaller edge and then double smash them when your product turns out to be so much better than expected.

I think your strategy definitely has merit. I won't argue against it. Maybe that's what AMD should have done.. but the thing about marketing is that its not a science despite what marketing professors tried to tell me. Different companies different strategies and different success stories all over in many different industries.
 

AnandThenMan

Diamond Member
Nov 11, 2004
3,991
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So what should AMD do then? Drop an unverifiable benchmark? How do you think that will blow over? They've said it will be the worlds fastest GPU so if it isn't they have egg on their face.
 

RampantAndroid

Diamond Member
Jun 27, 2004
6,591
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or they are dropping clocks because they overestimated. the titan x and 295x2 were already on the charts before computex

I discounted this possibility in my post, since I figured this was incredibly unlikely. I suppose of course they could just downclock and then sell a higher clocked version later, but I don't see it. Aftermarket cards are going to overclock already anyway.

This statement show you have zero understanding of water cooling.

Even a 500W R295X2 doesn't run hot.

Or water cooling isn't the only variable in the equation. One GPU running at 1GHz isn't going to have the same amount of heat output as a different GPU design (or process) at 1GHz.

That's unconfirmed... and it doesn't even make sense. How can you seriously not get this yet.
Their launch IS JUNE 16th.

Please post a quote from AMD saying the launch was ever during computex.

I'm quoting what WCCFTech has said (which says they planned to show the card today, but the release of the 980ti messed up those plans.) This entire thread is speculation. :colbert:
 

Azix

Golden Member
Apr 18, 2014
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You don't play it conservative when your at 25% market share. You play your cards close to the chest, wait for your opponent to bet on the river then you drop your hand after all the bets are on the table. I gaurentee amd will not dial down any sort of lead they may have.

using less power and putting out less heat is also good for image.
 

tential

Diamond Member
May 13, 2008
7,348
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So is everything coming out of WCCFTech.

Yes but what is a concrete fact is that the card comes out on June 16th. That's concrete!
So why are we saying that the card was supposed to come out 14 days BEFORE they said the card would come out? Not only that, but now, the card is somehow delayed back to the original June 16th launch because they "held back info" on their card at Computex.

The amount of mental juggling you have to do to come to that conclusion is RIDICULOUS.

Or there is the simple explanation:

June 16th is the day AMD announced that this card would be displayed at E3 in conjunction with PC Gamer.
June 16th is the day this is being announced.
-----------------------

The speculation in this thread isn't even speculation as much as it's straight up ridiculous notions now that we're talking about.

These are the most idiotic ones by far that people have been trying to use as the basis of their comments:

-AMD didn't know about the GTX 980 Ti being as fast as the Titan X.

Oh... I guess we just throw out the dies that don't make it to Titan X? Just destroy them.... better than making a new card out of it right? No one knew about the GTX 980 Ti. Just no one.... especially not AMD!

-4GB HBM is bad. Period. No matter what. No matter how good it performs at whatever resolution it sucks!

AMD said they will be focusing on memory optimizations. It's not like AMD couldn't have gone GDDR5 easily instead on their highend chip. They have clearly targeted high resolution gaming. They're the ones who have pushed us into looking at 4K results. If you remember when the 290x leaked, it was all 4K benchmarks. Everything UHD. If you seriously think AMD went with a high end design, to not push the benchmark that has been their bread and butter performance gapcloser/leader then you're insane. They didn't just give up 4K benchmarking. Maybe it has crossfire vs SLI disadvantages, or maybe HBM has benefits there for crossfire as well. But I doubt single card talking, we are going to see this memory thing play a role gameplay wise for the length of time any of these card holders will realistically hold onto this card (People in this price range lets be real, they almost upgrade every year if not every other year. No one is holding onto this card to a point where the VRAM they have now will hold them back where they would say "Omg, I wasn't going to upgrade but now I'm at a VRAM limitation!!!!" You were going to upgrade... you'll upgrade before you even hit it. You're an enthusiast buying a $600+ card... you aren't looking for the value buy, you have money.

-Hawaii is a straight rebrand that will have the price of the GTX 980, but still far slower performance....

Because AMD typically offers poor price to performance ratio products... are we even trying now with the speculation or are we just saying our dream scenarios for a company to crash and burn a launch?
 

maddie

Diamond Member
Jul 18, 2010
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I wouldn't use the word waiting, if all their ducks were in a row AMD would do the launch tomorrow.

They've spent time and money organizing an event with industry people and you want them to release the info now?

Are you all insane?
 

Stuka87

Diamond Member
Dec 10, 2010
6,240
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They've spent time and money organizing an event with industry people and you want them to release the info now?



Are you all insane?


Exactly. Two weeks in the grand scheme of things is nothing. They have invested a lot of money in their E3 showing, and it's by far the best place to release their new cards.
 

LTC8K6

Lifer
Mar 10, 2004
28,520
1,576
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They've spent time and money organizing an event with industry people and you want them to release the info now?

Are you all insane?

Who said anything about a release?

I've never wanted an early release, though I wouldn't object.

I want some officially unofficial benchmark leak bait to keep some buyers on an AMD hook.
 
Feb 19, 2009
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Who said anything about a release?

I've never wanted an early release, though I wouldn't object.

I want some officially unofficial benchmark leak bait to keep some buyers on an AMD hook.

Would it be more believable or would people just assuming its fud?

AMD has said at Computex, Fiji is the fastest GPU in the world. AMD also said at Computex, it won't be more power hungry than R290X.

Isn't that indicative enough?
 

maddie

Diamond Member
Jul 18, 2010
5,204
5,613
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Who said anything about a release?

I've never wanted an early release, though I wouldn't object.

I want some officially unofficial benchmark leak bait to keep some buyers on an AMD hook.

Have to laugh at that.:D
 

JDG1980

Golden Member
Jul 18, 2013
1,663
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It is odd that Nvidia priced the Ti @650 that's a heck of a cut for a card that is nearly a Titan X. What makes sense to me is Nvidia knows they are going to get some serious competition from AMD so they don't want to drop prices the day Fury comes out would look bad, instead just price the card lower from the start.

Is it really odd?

In February 2012, Nvidia released the original Titan for $999. Then, three months later, they released the GTX 780 for $649, using a cut-down version of the same GK110 chip (with half the RAM of the Titan) for performance nearly as good in games.

In March 2015, Nvidia released the Titan X for $999. Then, three months later, they released the GTX 980 Ti for $649, using a cut-down version of the same GM200 chip (with half the RAM of the Titan X) for performance nearly as good in games.

In retrospect, this shouldn't have been too difficult to predict...
 

maddie

Diamond Member
Jul 18, 2010
5,204
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Is it really odd?

In February 2012, Nvidia released the original Titan for $999. Then, three months later, they released the GTX 780 for $649, using a cut-down version of the same GK110 chip (with half the RAM of the Titan) for performance nearly as good in games.

In March 2015, Nvidia released the Titan X for $999. Then, three months later, they released the GTX 980 Ti for $649, using a cut-down version of the same GM200 chip (with half the RAM of the Titan X) for performance nearly as good in games.

In retrospect, this shouldn't have been too difficult to predict...
What will be interesting is when 980Ti Ultra gets released. I'm betting it won't be 6 months from now.
 

RussianSensation

Elite Member
Sep 5, 2003
19,458
765
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Maybe, but if Fury X ends up being a beast of a card Nvidia don't be able to do anything about it no matter how high they clock up their GPU. And I don't think Nvidia wants to end up with a space heater of a card they've cultivated a reputation of cool and quiet.

I would only hope for GPU market to become like the good old days.

Back then NV released 6800 Ultra, but that card was beaten by X800XT Platinum Edition, to which NV responded with a faster 6800 Ultra Extreme. Then ATI reclaimed the crown again with an X850XT Platinum Edition. Those were fun times! :biggrin:

x850xtpe_vs_6800u.png


If the Titan X is beaten by Fiji XT by even 5%, first, NV will start the world's biggest 6GB-12GB VRAM > 4GB HBM1 viral marketing and review campaign (sites like TechReport and PC Perspective will do "special" tests). At the same time if Fiji uses 290-300W of power, the 40-50W of power differences will be spun like the polar ice caps melting with Fiji XT cards and that Fiji XT would use as much power as an African village.

Then they'll release a fully unlocked 980Ti Black Edition/Metal Edition in the fall or so and while at it also might clock it higher. Don't you worry, NV isn't sweating this one at all. That is before we even get to GameWorks which has proven to swing NV's performance 25-50% at times under the veil of "helping the developers make more advanced graphics."

Except this is nothing like poker. All you do by withholding information is lose potential sales. Sure you get to make a splash but all the people who went out and bought a 980 Ti aren't going to upgrade for 10% more performance. AMD is not apple and can't play this game.

If AMD has a winner on their hands I see no reason why they should not try and trumpet to the rooftops how good this card is: "But wait...look at whats in store consumers. Wait 2 weeks and get a much better deal".

Probably because they made decisions to release the information on June 16th with PC Gamer months ago. You don't just back off from your business obligations and start changing the rules of the game.

Or water cooling isn't the only variable in the equation. One GPU running at 1GHz isn't going to have the same amount of heat output as a different GPU design (or process) at 1GHz.

What part of his 500W statement did you not understand? No single chip card will use 500W of power. How well does a single 120mm AIO CLC handle a 500W R9 295X2? Better than probably 90% of all 980Ti coolers, and on a completely different level to a 980Ti/Titan X reference blower.

The statement you made that Fiji XT might run hot is a physical impossibiilty with an AIO CLC unless the CLC is broken or the system is running in a sauna or something. The chance of a reference 980TI/Titan X running cooler and quieter at the same time than a Fiji XT AIO CLC is 0%.

R9295X2-2-75.jpg

R9295X2-2-15.jpg

R9295X2-2-13.jpg

R9295X2-2-14.jpg


Plus, most of the heat from the GPU is being exhausted out of the case.

980Ti reference OC - pure jet engine. Everyone who criticized an R9 290/290X reference for years and is running an overclocked 980Ti is a 100% hypocrite.

74823.png


Right now Newegg has just 1 after-market 980Ti - EVGA version, the rest are all reference cards. NV came unprepared for the 980Ti launch. They released another hot and loud reference card that the media isn't ripping apart, cuz NV.

At 58% fan speed, the 980Ti is a freaken jet engine. Can't imagine how loud this thing sounds at 100%. :sneaky:
http://www.computerbase.de/2015-06/geforce-gtx-980-ti-test-nvidia-titan/8/

Would it be more believable or would people just assuming its fud?

AMD has said at Computex, Fiji is the fastest GPU in the world. AMD also said at Computex, it won't be more power hungry than R290X.

Isn't that indicative enough?

That massive ~ 600mm2 die size, likely 250-300W TDP, only reinforce my view that those early Chiphell performance leaks and supposed AMD leaked slides showing 4096 shaders, 256 TMUs just may have been right all along, albeit they may have used an older revision of Fiji with lower GPU clocks (1Ghz vs. say 1.05Ghz for the final version as an example).

R9 290X beats 780Ti at 1440P and 4K and that's despite 438mm2 vs. 561mm2 die size.

Per TPU, Titan X is 42% faster than R 290X at 4K
Per Sweclockers, Titan X is 48% faster.
Per Computerbase, Titan X is 41% faster at 4K.
Per Hardware France, Titan X is 44.6% faster at 1440p, and 980TI is 42.4% faster.

That means if AMD releases a card 50% faster than R9 290X, it will beat both the 980Ti and the Titan X.

1050mhz 4096 shaders, 256 TMUs, 64 Tonga-style ROPs, 512GB/sec HBM + 40% Tonga's colour compression, we'd be looking at 52% faster. But R9 290X suffers severely with tessellation and its 64 ROPs are slower than Tonga's 32 (damn). That means if AMD can increase tessellation performance 2-2.5X and real world pixel fill-rate performance 2-2.5X, the extra shaders and textures won't be as bottlenecked by the geometry and ROP units/engines. We could then see performance 55-65% faster in those games where R9 290x was pixel-fill rate and/or geometry bottlenecked.
 
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maddie

Diamond Member
Jul 18, 2010
5,204
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Right now Newegg has just 1 after-market 980Ti - EVGA version, the rest are all reference cards. NV came unprepared for the 980Ti launch. They released another hot and loud reference card that the media isn't ripping apart, cuz NV.

At 58% fan speed, the 980Ti is a freaken jet engine. Can't imagine how loud this thing sounds at 100%. :sneaky:
http://www.computerbase.de/2015-06/geforce-gtx-980-ti-test-nvidia-titan/8/

That is an interesting point. How likely is it that so few aftermarket cards are available?

Might we suggest rushed launch? :sneaky:
 

LTC8K6

Lifer
Mar 10, 2004
28,520
1,576
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Would it be more believable or would people just assuming its fud?

AMD has said at Computex, Fiji is the fastest GPU in the world. AMD also said at Computex, it won't be more power hungry than R290X.

Isn't that indicative enough?

It doesn't matter who believes it.

It's the mystery about it that does the job.
It's the discussions it starts.
It's the arguments it creates.

It's publicity, it's gossip, it's the grapevine. It stirs people up.

No, that's not the same thing at all to simply say "our card is fastest".

A mysterious leak or two stirs the pot, and starts it bubbling.
 

thehotsung8701A

Senior member
May 18, 2015
584
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I really need AMD to be successful with this launch really badly. I need a gpu that will allow me to run in 5760 x 1080p that is better than what the GTX 980ti can offer me. Also I'm kind of force to buy AMD now cause Surround doesn't do it for me.
 

maddie

Diamond Member
Jul 18, 2010
5,204
5,613
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That massive ~ 600mm2 die size, likely 250-300W TDP, only reinforce my view that those early Chiphell performance leaks and supposed AMD leaked slides showing 4096 shaders, 256 TMUs just may have been right all along, albeit they may have used an older revision of Fiji with lower GPU clocks (1Ghz vs. say 1.05Ghz for the final version as an example).

R9 290X beats 780Ti at 1440P and 4K and that's despite 438mm2 vs. 561mm2 die size.



That means if AMD releases a card 50% faster than R9 290X, it will beat both the 980Ti and the Titan X.

1050mhz 4096 shaders, 256 TMUs, 64 Tonga-style ROPs, 512GB/sec HBM + 40% Tonga's colour compression, we'd be looking at 52% faster. But R9 290X suffers severely with tessellation and its 64 ROPs are slower than Tonga's 32 (damn). That means if AMD can increase tessellation performance 2-2.5X and real world pixel fill-rate performance 2-2.5X, the extra shaders and textures won't be as bottlenecked by the geometry and ROP units/engines. We could then see performance 55-65% faster in those games where R9 290x was pixel-fill rate and/or geometry bottlenecked.

1) Gloflo 28 nm process gives denser packing
2) New HDL libraries are much better
3) Less area needed for memory control logic with HBM

Together 1 & 2 give a 27% increase in density going from Kaveri to Carrizo at Gloflo.

The CPU section has about a 33-38% increase leaving a still appreciable increase in density for the Gpu section.

600mm2 die, if accurate, will have more than 4096 shaders. The slides might have been right, but they might not be the full Fiji.

A 15% increase in density using points 1, 2 & 3 might translate to a 700mm2 Tsmc die.
 
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