[WCCF] AMD Radeon R9 390X Pictured

[at80eighty]

I'm guessing his point is that advertising a product like Fiji to the general public is not the most efficient way of marketing, since the general public is not the intended market for Fiji. Fiji is more targeted at gamers and hardware enthusiast, thus it would more sense to spend the marketing money on ads in more targeted fashion, e.g. ads on gaming and tech sites, game bundles, large presence at tech conventions etc. (AMD does actually appear to be doing the last one).

if AMD has a product that they believe is worth making such a fuss over, they should absolutely be making everyone know. Even if Fiji is a halo product - making people know that there's more to gaming than just one name, is good, because that tech will likely go into the next gen. meantime, if Fiji performs well, it will establish enough word of mouth from the enthusiasts to back it up as well. It's marketing that covers a top down & bottom up approach - very sensible to me.

And even if Fiji turns out to be be not as revolutionary as hoped; they have a major problem imo - it's not bad product; it's horrendous product placement. Something ive felt plagues Microsoft as well. AMD is backed into a wall - they have to come out swinging.

Either scenario, makes it great that they arent relying on shitty ads on youtube.

 

[burninatortech4]

A $200 fully enabled 4gb Tonga in a mini ITX form factor sounds great.

 

[arandomguy]

Full Tonga would need to be $200 for any progress to have been made. The R9 285 is already at $200 official MSRP and was really already at this price for a long time in terms of actual street prices. If full Tonga, which is currently estimated to be 30 vs 28 CUs, were $299 the market would be going backwards in terms of what it is offering.

 

[LTC8K6]

You mean going backwards like a 4gb gtx960 for $240.00? :biggrin:

I think video cards often "go backwards" in value.

But, I would not pay $300 for a 4gb Tonga card.

 

[3DVagabond]

http://videocardz.com/55734/amd-radeon-300-series-to-arrive-on-june-16th

I hope they don't disappoint. If this is worth all of the secrecy and cloak and dagger, it will be great.

 

[arandomguy]

You mean going backwards like a 4gb gtx960 for $240.00? :biggrin:

I think video cards often "go backwards" in value.

But, I would not pay $300 for a 4gb Tonga card.

What about the GTX 970?

Also I'm not sure if how you are looking at it is correct. The GTX 960 2GB and 4GB versions debuted at lower than GTX 760 prices of each respective memory size.

Also why accept going backwards? I would rather be part of the message that AMD needs to do something like the GTX 970 rather than something like the GTX 960 (or even worse).

Mid-range is atrocious in terms of progress so far but the R9 285 was by far the worse offender.

 

[3DVagabond]

Gotta love the generic "average gpu buyer". Its the anecdotal "evidence" people use to further their agenda that results in absolutely nothing being proven and no point made. Contributes 0% to the thread and is another form of threadcrap.

Please only comment if you have something positive to add to the discussion about the upcoming Radeon 390x or equivalent

You have to learn to accept the red vs. green back and forth. It's what keeps the page clicks going around here.

 

[LTC8K6]

What about the GTX 970?

Yes, I said cards often go backwards in value...

This round will be no different.


I always thought Tonga was sort of a test of GCN 1.2 though.

I think that's why it was released, and the R9 285 was just the cores that weren't good enough.

It validated some fairly impressive stuff, imo.

 

[flopper]

I would rather be part of the message that AMD needs to do something like the GTX 970

A re-tweaked 290x offering something would fit me.
thats the money cow anyhow.

 

[3DVagabond]

...advertising a video card to the masses in times square seems like a total waste of advertising money?

How many people are in Time Square everyday?

Actually I just looked it up. 360,000 pedestrians a day. Plus an additional 115,000 people in cars. That's close to a half million people per day. More than a few will be into tech.

 

[3DVagabond]

I'm guessing his point is that advertising a product like Fiji to the general public is not the most efficient way of marketing, since the general public is not the intended market for Fiji. Fiji is more targeted at gamers and hardware enthusiast, thus it would more sense to spend the marketing money on ads in more targeted fashion, e.g. ads on gaming and tech sites, game bundles, large presence at tech conventions etc. (AMD does actually appear to be doing the last one).

It's Times Square, not a bar mitzvah.

 

[swilli89]

You have to learn to accept the red vs. green back and forth. It's what keeps the page clicks going around here.

Oh I already know. You should have seen me spewing off fanboy comments on tomshardware forums back in 2004 cheerleading the imminent nvidia 6800gt. I was also 16 then haha. A lot has changed in my perspective to say the least.

Will also add that the current midrange has $180 280x's which is pretty solid imo

 

[Silverforce11]

I suspect the R9 390/X is going to be a respun Hawaii on the GloFo process (Grenada) - hopefully with some tweaks like the addition of HEVC and HDMI 2.0 support. I doubt they'll get it all the way down to 200W - that would be near Maxwell levels of efficiency and seems a bit much for a respin - but I think that the TDP (i.e. power consumption under FurMark) won't exceed 250W, in comparison to the 300W+ that existing Hawaii cards pull.

How much power do R290/Xs use in games? I've seen many reviews, it ranges from 225-250W depending on the models.

Its rated 300W TDP by AMD. If all they did was shave 50W off the TDP with a respin (well within the limits given 480 -> 580 respin/tweak), it would be down to 180-200W gaming power usage.

How much power do 970/980 use? ~150-170W with most custom models around ~170W.

Now factor in GloFo 28nm, higher frequency at less power leakage than TSMC. Combine a respin with a better node... you do the math.

Grenada would make for an excellent mid-range product, very competitive against 970/980 mid-range GM204.

If Fiji stacks up well and beats Titan X, AMD would have a great lineup top to bottom.

 

[flopper]

How much power do R290/Xs use in games? I've seen many reviews, it ranges from 225-250W depending on the models.

Its rated 300W TDP by AMD. If all they did was shave 50W off the TDP with a respin (well within the limits given 480 -> 580 respin/tweak), it would be down to 180-200W gaming power usage.

How much power do 970/980 use? ~150-170W with most custom models around ~170W.

Now factor in GloFo 28nm, higher frequency at less power leakage than TSMC. Combine a respin with a better node... you do the math.

Grenada would make for an excellent mid-range product, very competitive against 970/980 mid-range GM204.

If Fiji stacks up well and beats Titan X, AMD would have a great lineup top to bottom.

seems about right.
That is what I was hoping/waiting for.
(not the overpriced halo products)

 

[JDG1980]

How much power do R290/Xs use in games? I've seen many reviews, it ranges from 225-250W depending on the models.

The Sapphire Tri-X R9 290X peaks at 253W in Crysis 2 according to TechPowerUp. Under FurMark, it goes up to 316W.

GPGPU loads weren't tested; I suspect they would be higher than Crysis but lower than FurMark.

 

[flopper]

Radeon Fury?
http://videocardz.com/55763/amd-fiji-to-be-codenamed-radeon-fury

 

[xthetenth]

It's Times Square, not a bar mitzvah.

Hey, with the budget that gets brought out for bar mitzvahs why not advertise there?

 

[MrTeal]

How much power do R290/Xs use in games? I've seen many reviews, it ranges from 225-250W depending on the models.

Its rated 300W TDP by AMD. If all they did was shave 50W off the TDP with a respin (well within the limits given 480 -> 580 respin/tweak), it would be down to 180-200W gaming power usage.

How much power do 970/980 use? ~150-170W with most custom models around ~170W.

Now factor in GloFo 28nm, higher frequency at less power leakage than TSMC. Combine a respin with a better node... you do the math.

Grenada would make for an excellent mid-range product, very competitive against 970/980 mid-range GM204.

If Fiji stacks up well and beats Titan X, AMD would have a great lineup top to bottom.

Those numbers sound good, though will Hawaii they rapidly go up with frequency. One of my 290s will pull 400W at the wall (for just the card) at 1200 core / 1400 memory.

 

[xthetenth]

Those numbers sound good, though will Hawaii they rapidly go up with frequency. One of my 290s will pull 400W at the wall (for just the card) at 1200 core / 1400 memory.

Yeah, it'll be really interesting if it is a respin that shifts the curve so those clockspeeds aren't well in the land of diminishing returns. If not it won't be a brilliant product.

 

[Silverforce11]

Those numbers sound good, though will Hawaii they rapidly go up with frequency. One of my 290s will pull 400W at the wall (for just the card) at 1200 core / 1400 memory.

It's all due to the denser design of Hawaii on TSMC causing more leakage, thus, when you clock it higher with more vcore, power use skyrockets due to leakage.

That right there is fixable just by being produced on GloFo's node which is optimized for density, higher clocks AND reduced leakage.

 

[Arachnotronic]

It's all due to the denser design of Hawaii on TSMC causing more leakage, thus, when you clock it higher with more vcore, power use skyrockets due to leakage.

That right there is fixable just by being produced on GloFo's node which is optimized for density, higher clocks AND reduced leakage.

Do we have any evidence that GloFo's node is "better" than TSMC's?

 

[P39Airacobra]

Are they really re-branding again? Or was that a april fools thing since they announced that in april?

 

[Noctifer616]

Do we have any evidence that GloFo's node is "better" than TSMC's?

Nope. It's speculation based on the fact that AMD has committed a ton of money for GF wafers.

 

[Noctifer616]

Are they really re-branding again? Or was that a april fools thing since they announced that in april?

They already rebranded some cards for OEM's, but no official info as to what exactly they are going to release next month.

 

[MrTeal]

It's all due to the denser design of Hawaii on TSMC causing more leakage, thus, when you clock it higher with more vcore, power use skyrockets due to leakage.

That right there is fixable just by being produced on GloFo's node which is optimized for density, higher clocks AND reduced leakage.

If a Hawaii respin moves to GloFo, it will be interesting to see what kind of changes it brings to the power use of the cards.

It will also be interesting to see how well it plays with current 290s in CF. If they work seemlessly I might look at picking one up just to get access to HDMI2.0. I'm still waiting on the right ~40" 4k screen, and not having HDMI options isn't helping any.