Because two options always provide sufficient coverage of any moral or philosophical question. How is creating pop literature for thousands/millions to willingly spend their money on and enjoy any less virtuous than creating art for ones own self-fulfillment?
It isn't less virtuous, and I didn't say it was. I had a sense right off the bat that your question was a setup for an argument you wanted to have.
The dichotomy in the documentary between art and selling out was not about making pop music vs. making your own crappy hippie music that only you enjoy. I can't dictate to you or anyone else what constitutes "true" art, so I can't answer your question for you. But there are some artists out there who have a strong sense of "selling out". These people view this as when an artist stops making art that pertains to their own interests, and starts making it because a company pays them to make it. I think it's subjective and there are many sides to it. I think it's an interesting topic and this thread isn't the place to talk about it.
The documentary mainly referenced the struggle where writers want to sell their books about the things that interest them, but publishers don't want to publish it because it doesn't make money. But the publishers will pay them to write things that the writers feel are beneath their talents, or are devoid or art. Think someone who wants to be a writer but has to write shitty articles for Maxim and GQ to pay their rent.
I do know a guy who is a musician and he wasn't making it, and his music changed a lot in efforts to make success. He put out one album but I don't think it did well at all, but he is now in his early 30's and works writing lyrics for pop artists. Catching up over beers I noticed that he no longer talked about his art, no longer seemed passionate about it, but he did tell me "I'm not selling out, I'm buying in!" I think he was trying to convince himself, even though I wouldn't judge him either way. Everyone has to put money on the table and he can continue pursuing his real art on his own time, and pay rent and help support his family by writing the pop lyrics that he would have scoffed at in his early 20s. I see nothing wrong with it. If it sells people want it, and that might be seen as one measure of its worth as art. But, I don't like that pop music panders to the lowest common denominator of intellect, and has very little true creativity.