yea, that's a decent price if the cables are ata100 spec.... although you want the length to be at the most 18 inches to minimize signal noise....i tried to find the cables on their website but my connection is bogging so i didnt' wait to find out whetehr they're ata100 or not.. if they are, then yea, sounds like a good deal..if not...then dont' bother, make your own rounded ata33 ide cables..it's quite easy... as for making ata100 cables...forget about it...people dont' seem to realize that ata100 ide cables are twice as small as the ata33 stuff... it's very hard to splice ata100...there are twice as many wires involved... iv'e ruined one ribbon already and had to buy another..instead of trying to round them, i folded and zip tied those suckas..not truly rounded but much cleaner than leaving it flat...
it's just to dang hard to cut those things even with an exacto knife... !
... also, the "12in 12in" is referencing the connectors...one connecter is located at the end of the cable, one another 12 inches away and one at the last 12 inches...total cable length = 24 inches.. this way you can hook up two ide devices to the mobo...