Wal-mart classifies customers into three different groups

[krunchykrome]

Text

There are ?brand aspirationals? (people with low incomes who are obsessed with names like KitchenAid), ?price-sensitive affluents? (wealthier shoppers who love deals), and ?value-price shoppers? (who like low prices and cannot afford much more).

 

[Feldenak]

Why is this news?

 

[dbot]

get back to work, no more siestas

 

[MercenaryForHire]

Originally posted by: Feldenak
Why is this news?

 

[crystal]

Could I be all three? BTW, price-sensitive and value-price are pretty much the same thing. Depend how you view it.

 

[nakedfrog]

"Price-sensitive affluents," eh? That's a nice way of saying it

 

[rahul]

Originally posted by: nakedfrog
"Price-sensitive affluents," eh? That's a nice way of saying it

El cheapo?

 

[DeadByDawn]

They are missing out on my group, the convience shopper. I can get all groceries and household goods that I need for the week in one - one hour trip at the super center. There is no other place around I can get everything I need in one stop.

 

[Phokus]

Originally posted by: rahul

Originally posted by: nakedfrog
"Price-sensitive affluents," eh? That's a nice way of saying it

El cheapo?

Rich tightwads

 

[leftyman]

chinamart

 

[MobileLoser]

I am solidly in the value-price category. If I was wealthy I'd still shop as a value-price customer.

 

[bctbct]

I didnt read the whole article, was Whitetrash a group?

 

[shortspanishguy]

Originally posted by: bctbct
I didnt read the whole article, was Whitetrash a group?

Mine is dominated by Negrotrash.

 

[mugs]

Originally posted by: MercenaryForHire

Originally posted by: Feldenak
Why is this news?

It's an article about the nation's largest retailer changing their strategy.

It's in the business section.

Quit being whiny bitches.

 

[d3n]

Kitchen aid is hardly a brand I would fawn over, essentially the quality of the lower tier appliances stocked at walmart. I do like the brand name Items I can get cheaply from manufacturers that don't just toss walmart a low end product like Mobil1 Synthetic


I am also liking the organic approach walmart is supporting, hormone free milk and such.

I think that for store brands Kroger has Walmart and others beat. I consistently see and absence of additives and preservatives in the Kroger store brands compared to most name brands.

 

[Geocentricity]

Originally posted by: shortspanishguy

Originally posted by: bctbct
I didnt read the whole article, was Whitetrash a group?

Mine is dominated by Negrotrash.

I use to frequent a White Castle that was always bustling with black people. Needless to say, my friends and I don't call it "White Castle" anymore