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Wal-Mart blames human error for offensive link

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MSNBC.com

Wal-Mart blames human error for offensive link
Attempt to promote Martin Luther King Jr. film went horribly awry
The Associated Press
Updated: 7:37 p.m. ET Jan. 6, 2006

NEW YORK - Human error is to blame for an offensive link at Wal-Mart?s Web site that recommended a film about Martin Luther King Jr. to potential buyers of a ?Planet of the Apes? DVD, the retail company said Friday.

The mistake resulted from a well-intentioned effort to promote a DVD about the black leader, said Carter Cast, president of walmart.com, the online shopping arm of Wal-Mart Stores Inc.

A business manager had grouped ?Martin Luther King: I Have a Dream? with three other black-themed movies and assigned the package an overly broad category of DVD boxed sets, Cast said.

So when an online visitor looked at a listing for the boxed DVD set ?Planet of the Apes: The Complete TV Series,? the black-themed movies appeared under ?similar items.?

Cast said the display juxtaposition may have existed for the past year.

Wal-Mart removed the feature from its Web site Thursday after learning of the juxtaposition from reporters. Wal-Mart apologized and shut down indefinitely its entire online system for referring shoppers to other movies.

Cast said there was no racist motivation.

?There was nobody here who maliciously put together that combination,? Cast said by phone from walmart.com?s headquarters in Brisbane, Calif. ?I know the person was well-intended in trying to get the ?I Have a Dream? speech out as a cross-sell.?

Walmart.com uses a different system than many other big online vendors to create cross-selling links. Amazon.com, for example, bases recommendations on what a shopper has bought before and what other consumers who buy a certain item also purchased.

Walmart.com manually assigns movies to specific ?item display groups,? such as science fiction or African-American culture. The company?s internally developed software then generates links guiding shoppers to other movies in that group.

Beside the ?Apes? boxed set, the King package could have been linked to any of a random selection of other boxed set titles from a group of more than 260, including ?Best Of Hitchcock, Vol. 1 (Collector?s Series).?

Cast said walmart.com would only start cross-referencing movies again once it has a new system in place to avoid a repeat. That could be a technology more like what Amazon.com uses or another approach, he said.

?We are looking at a bunch of different solutions right now,? Cast said.
Copyright 2005 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

© 2006 MSNBC.com

URL: http://www.msnbc.msn.com/id/10730202/
Click to expand...
 
What's so bad about it? Did black people get offended and say "OMG THEY'RE COMPARING APES TO US AFRICAN-AMERICANS!!! RACIST!!!" or what?
 
Originally posted by: HamburgerBoy
What's so bad about it? Did black people get offended and say "OMG THEY'RE COMPARING APES TO US AFRICAN-AMERICANS!!! RACIST!!!" or what?
Click to expand...

many people degrade blacks by refering to them as apes or monkeys...
 
However, all sorts of other random things were linked to African-American movies. Other random things were also linked to other random things... their whole system was a mess.
 
I don't see where the racism comes in....

MLK thing isn't related to Planet of the Apes...but...how is that racist?
 
no big deal, in Virginia, we used to have Lee-King-Jackson day on the same day. now some people was offended by that.
 
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