Viva Viagra

[Random Variable]

Why does Pfizer continue to advertise Viagra so hard (pun intended) when there are now generics?

 

[Shawn]

there are?

 

[Jeff7]

The generics are probably putting up some stiff competition.

And there are similar products on the market. If Pfizer doesn't keep marketing, they might find themselves hard up for cash.

 

[gorcorps]

Yeah, the patent ran out so there has been generics around for a little while. Not too long though, couple years at most. And I'm pretty sure they advertise viagara so hard BECAUSE there are now alternatives.

 

[sdifox]

For the same reason Tylenol still sells, brand recognition.

I just came back from Mexico (Playa de Carmen) and the frigging tourist town souvenier shop has Viagra (and all it's variants, competitors) right on the shelf. I guess it's all over the counter over there.

 

[Random Variable]

Maybe a better question is, "Why are the new Viagra commercials so incredibly gay?"

 

[soccerballtux]

Originally posted by: Jeff7
The generics are probably putting up some stiff competition.

And there are similar products on the market. If Pfizer doesn't keep marketing, they might find themselves hard up for cash.

They might not even last long enough for that to happen.

 

[Bignate603]

According to this page the viagra patent is in effect until 2012. If you do a search on the drug name Sildenafil it doesn't look like anything comes up besides Viagra or another product by the same company called Revatio.

My bet is generics are gray market coming from overseas.