[videocardz] Radeon R9 290 priced at €349 (US$400?)

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Slomo4shO

Senior member
Nov 17, 2008
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Isn't that more or less the case all the time though? I don't recall ever buying a reference card. The 780/titan cooler is a bit of an exception, but that thing is expensive, and nvidia had the profit margins to justify it.
The exception has always been water cooling. Everything else deserves a non-reference design :)
 

Ieat

Senior member
Jan 18, 2012
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Isn't that more or less the case all the time though?

I don't recall ever buying a reference card.

The 780/titan cooler is a bit of an exception, but that thing is expensive, and nvidia had the profit margins to justify it.

There are plenty of people who preferred the reference cards from amd in the past. They were usually of higher build quality, heatsink plate for ram and vrm, always had unlocked voltage and the external exhaust was good for small to medium size cases. The only down side was the noise. However this time around the cooler isn't even good enough to allow overclocking with voltage.
 
Apr 17, 2003
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Isn't that more or less the case all the time though?

I don't recall ever buying a reference card.

The 780/titan cooler is a bit of an exception, but that thing is expensive, and nvidia had the profit margins to justify it.

I don't know...this is going a bit back but my 9500 pro / 9600 pro / 9700 pro / 5850 / 6870 were all reference I believe.
 
Nov 2, 2013
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I don't know...this is going a bit back but my 9500 pro / 9600 pro / 9700 pro / 5850 / 6870 were all reference I believe.

Midrange cards like the 6870 are usually not so bad, but mostly for that last few generations I suspect that custom coolers far outsold reference designs. I have no data to back that up however.

I think I might have had a reference 7600GT, but I slapped a zalman flower on that bad boy.
 

E6700

Senior member
Dec 31, 2006
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oh crap!! I just bought GTX 770 4gb for $320+tax price mistake from microcenter 3 days ago. decision decisions. :(
 

PCboy

Senior member
Jul 9, 2001
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oh crap!! I just bought GTX 770 4gb for $320+tax price mistake from microcenter 3 days ago. decision decisions. :(

Still better than buying a GTX780 at 499

All you're paying for is the name-brand, nothing else.
 

selni

Senior member
Oct 24, 2013
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The new driver will steal the show of the R9 290 tomorrow, if the rumors we know are true.

Looks like their driver increase was a fan speed tweak, which is why it was rumored to only apply to the 290 and not the X.
 

Nomanor

Member
Jun 5, 2009
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Isn't that more or less the case all the time though?

I don't recall ever buying a reference card.

The 780/titan cooler is a bit of an exception, but that thing is expensive, and nvidia had the profit margins to justify it.

I wonder what kind of people buy reference cards. They are obviously crap, especially the new 290/290x.

If you wait a bit, you get kickass aftermarket design with much better noise levels and cooling (which increases performance ceiling).
 

BrightCandle

Diamond Member
Mar 15, 2007
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I wonder what kind of people buy reference cards. They are obviously crap, especially the new 290/290x.

AMDs reference coolers are bad, but that isn't true of the competition. The problem with the aftermarket coolers that do better is they aren't blower designs. Blowers have the advantage of needing less case fans and more importantly work a lot better in crossfire. The aftermarket coolers can cause problems with crossfire. Its not just a straight "the reference cooler is rubbish so wait for AIB cards" because its actually a trade off. It's a reasonable given a well cooled case and no crossfire and a bit more cost but it's not as black and white obviously better.

The 290/290X are high wattage cards and they will always be loud, because of it.
 
Nov 2, 2013
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AMDs reference coolers are bad, but that isn't true of the competition.

Bit of revisionist history there. The Titan/780 cooler is an exception in a long line of, barely sufficient to passable, reference coolers from both the red and green teams.

No question that the Hawaii cooler is on the lower end of that scale, but it isn't FX 5800 Ultra/Dustbuster bad, it is just average, which looks very poor in comparison to the Titan cooler. Half the cost though.
 

Keysplayr

Elite Member
Jan 16, 2003
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Want to make an actual argument, rather than a drive-by one liner?
Discussion is fun, a dismissive sentence achieves nothing.

What argument? How can an argument be made against a factual statement?
And as for the "one-liner", that was all that was needed.
 

Erenhardt

Diamond Member
Dec 1, 2012
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That is crazy price for the performance.
Yesterday they gave me a super promo deal on 770 4GB:
What a rip-off...
The only complain I have is the current AMD pricing. There is almost linear $/performance relation between their cards(-290x). That means if you are willing to add a bit more you get your $ worth of performance. That makes it really hard to settle for something. Do I get 270X, or do I buy 280X next month, or do I just wait a month again and go for 290.
 
Nov 2, 2013
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What argument? How can an argument be made against a factual statement?
And as for the "one-liner", that was all that was needed.

Okay, I'll ignore this:
Member of Nvidia Focus Group
For the moment, and try and have a conversation with you like an adult.

In regards to top end cards, how many, in the last decade, have had a reference cooler that you would have been happy to put in your machine?

For me, even the GTX570 is too loud at load. So none of the current crop of refernece coolers is interesting. Certainly not compared to a DCUII or similar.

But perhaps you are willing to put up with more noise than I am, that may well be a fact about your subjective experience. It would not be true for me however.
 
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Keysplayr

Elite Member
Jan 16, 2003
21,209
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Okay, I'll ignore this:

For the moment, and try and have a conversation with you like an adult.

In regards to top end cards, how many, in the last decade, have had a reference cooler that you would have been happy to put in your machine?

For me, even the GTX570 is too loud at load. So none of the current crop of refernece coolers is interesting. Certainly not compared to a DCUII or similar.

But perhaps you are willing to put up with more noise than I am, that may well be a fact about your subjective experience. It would not be true for me however.

Excuse me but what does a focus group affiliation have anything to do with reference or aftermarket HSF design? Are you freaking serious?
I somehow knew this would immediately turn into this from your first post to me.
 
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Sweepr

Diamond Member
May 12, 2006
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Incredible price for a 4GB 512-bit card that performs like a GTX780. Cant wait to see custom models, TechPowerUp managed a 16% OC with the reference cooler (beating both Titan and 290X).
 
Nov 2, 2013
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Excuse me but what does a focus group affiliation have anything to do with reference or aftermarket HSF design? Are you freaking serious?
I somehow knew this would immediately turn into this from your first post to me.

You are the person who engaged me.

Way to avoid the conversation at hand.

I'll start again.

In my opinion, by and large, reference designs have not been good enough, the 780/Titan cooler is the exception in a long line of mediocrity.

Excuse me but what does a focus group affiliation have anything to do with reference or aftermarket HSF design? Are you freaking serious?
You receive freebies from one of two industry players. You, by definition, cannot be impartial. Where your opinions fall, is unsurprising.
 
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Keysplayr

Elite Member
Jan 16, 2003
21,209
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You are the person who engaged me.

Way to avoid the conversation at hand.

I'll start again.

In my opinion, by and large, reference designs have not been good enough, the 780/Titan cooler is the exception in a long line of mediocrity.


You receive freebies from one of two industry players. You, by definition, cannot be impartial. Where your opinions fall, is unsurprising.

Impartial to what in this case, exactly?
 

MeldarthX

Golden Member
May 8, 2010
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You are the person who engaged me.

Way to avoid the conversation at hand.

I'll start again.

In my opinion, by and large, reference designs have not been good enough, the 780/Titan cooler is the exception in a long line of mediocrity.


You receive freebies from one of two industry players. You, by definition, cannot be impartial. Where your opinions fall, is unsurprising.


Hey normally Keys and I butt heads on a few issues; but he's liked the 290/290X from the beginning; but doesn't like the cooler....:)

Which is the truth; but its not as bad as people make it out; people with 290X doing decent OC with noise not that bad.

Both cards are like caged animals waiting to be released....why people want ref cards....crossfire and watercooling baby. Plain and simple.

Its good times in VC land again.....:)
 

MangoX

Senior member
Feb 13, 2001
559
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91
There are plenty of people who preferred the reference cards from amd in the past. They were usually of higher build quality, heatsink plate for ram and vrm, always had unlocked voltage and the external exhaust was good for small to medium size cases. The only down side was the noise. However this time around the cooler isn't even good enough to allow overclocking with voltage.

You forgot about the backplate :)