I am very glad that I waited to buy my parts until the new AMD cards came out. I'm not completely brand loyal but my last couple GPUs have been nVidia and they have earned my business with a lack of issues (of any kind, driver or hardware). I am also particularly excited about the ability to stream/encode video without a major performance hit, that's a big deal for competitive gamers and shouldn't be overlooked as fluff.
Now the debate becomes do I take the savings on the EVGA 780 superclocked/classified and run or do I spring for the 780ti and have two of the best card available? I'll be agonizing over it until I see the specs on the 780ti no doubt, since it launches late next week hopefully they will announce the specs in the next couple days so I have time to think over the choice. I've put off my system build long enough, I'm ready to order parts!!!
I don't care who you give credit to for the price drop (AMD forced nVidia or nVidia one upped AMD) I'm just glad the prices dropped because I'm a consumer and I like my money (or better value for the money).