A very interesting insight provided by Dave Baumann of AMD
http://forum.beyond3d.com/showpost.php?p=1785506&postcount=489
"Per 128b chunk the Pitcairn PHY is about half the size and Tahiti has 3 of them."
Hawaii = 0.5 x 4 = 2
Tahiti = 1 x 3 = 3
Looking at the memory clocks and die size Hawaii has gone for doubling the Pitcairn memory controller. Still Hawaii's 512 memory controller takes up less die area compared to Tahiti's 384 bit memory controller. So in terms of area efficiency the 512 bit Pitcairn style memory controller designed for lower speeds wins. A 512 bit memory controller running at 4500 Mhz provides the same bandwdith as a 384 bit memory controller running at 6000 Mhz.
6000 Mhz x 3 x 16 bytes (128 bits) = 288 Gb/s
4500 Mhz x 4 x 16 bytes (128 bits) = 288 Gb/s
By running the GDDR5 chips at lower voltage you cut down power . But since there are more memory chips on 512 bit we don't know how it works but since power is related to square of voltage we can assume the 512 bit config running at much lower voltage should still be less power. the Pitcairn style memory controller also needs to drive lesser current through the I/O to maintain the lower frequencies. so overall on power and die area AMD made the right choice.
Also nothing works at 100% efficiency. so a wider 512 bit memory controller at lower speeds provides more effective or actual bandwidth than a 384 bit memory controller at higher speeds even if they are clocked to provide same theoretical bandwidth.
Now comes the added PCB layers and cost of traces for the 512 bit memory controller. Thats something AMD must have worked out. Because AMD is selling Hawaii at the high end this should not be an issue. remember Nvidia sold the GTX 280 for USD 500 with a 512 bit memory controller when the competition was aggressive. So Hawaii XT at USD 600 and Hawaii Pro at USD 450 should be reasonably good margins wise for AMD.
btw Pitcairn's memory controller has no issues hitting 5.5 - 5.8 Ghz
http://www.hardocp.com/article/2013/05/15/asus_radeon_hd_7870_directcu_ii_v2_review/3#.UkF9hH_3x8E
http://www.hardocp.com/article/2012...n_hd_7870_oc_video_card_review/3#.UkF9qX_3x8E
http://www.guru3d.com/articles_pages/his_radeon_7870_iceq_turbo_review,23.html
http://www.guru3d.com/articles_pages/msi_radeon_hd_7870_hawk_review,23.html
so Hawaii XT memory controller should be good for around 5500 - 5800 mhz. thats around 352 - 371 Gb bandwidth. thats massive.