I am currently test driving the Moto Ultra in red ( disclaimer: I am part of the VZW lifestyle reviewer program) I've been using this phone as my primary device for a little over a week and have to say I really like it for the following reasons.
1. Form Factor - it is so slim it fits into most of my pockets & I can perform most tasks one handed and I have small hands. The 5 inch screen is crisp and big enough to get actual work done.
2. Active notifications - having the time, my email, twitter, Facebook notifications displayed clearly with less drain on the battery is nice.
3. Touchless Control - "okay Google now" works reliably for me in all but the loudest situations. Voice dictation is quite good.
4. The radios - I get reception in places where it wasn't possible in the past.. think a basement with no windows.
5. Motorola Migrate - made moving my data over from my other phone very easy.
Battery life is actually not bad, I get through the working day with it & considering how thin the phone is can't complain about not getting 2+ days without a charge.
The one thing I do wish was different? The red version case is good looking, an attention getter, but it's so glossy I find myself wiping my fingerprints off of it obsessively
This is a good device, a big departure from Moto's usual thick, brick like offerings, it performs well and has a premium feel in the hand, I've enjoyed using it.