HurleyBird
Platinum Member
- Apr 22, 2003
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A little bird tweeted this today. Its been posted in several sites so it could be legit.
Quote:
380x 319 달러
390x 499 달러
달러 = Dollar
https://translate.googleusercontent.com/translate_c?act=url&depth=1&hl=en&ie=UTF8&prev=_t&rurl=translate.google.com&sl=fr&tl=en&u=http://www.hardware.fr/news/14109/gdc-amd-mise-vr-annonce-liquidvr.html&usg=ALkJrhi-0oPLVNlOsQr0TibWOCTVnpd8sAAMD obviously offered a demonstration LiquidVR based on Oculus Rift Crescent Bay and animation Showdown with an excellent result. Difficult though without comparing other solutions side-by-side to say that LiquidVR provides a significant advantage. When we tested this same demo during an Nvidia event last September, the result was also very good.
Note that the system used by AMD did not use multi-GPU but to a graphics card based on a new GPU. In other words, it was a Radeon R9 390X GPU and Fiji.
By the shipping numbers there is no such thing as 390X or 380X. But C880 instead. Perhaps to get the numbering on the same page as CPUs.
Smoke and mirrors. Description could be purposely misleading.
Part could also be a low powered laptop gpu I guess.
Smoke and mirrors. Description could be purposely misleading. After all calling the GTX 970 a 4GB card is perfectly acceptable to you.
Part could also be a low powered laptop gpu I guess.
PRINTED CIRCUIT BOARD ASSEMBLY FOR PERSONAL COMPUTER(VIDEO/ GRAPHICS CARD) 102-C87201-00.
PRINTED CIRCUIT BOARD ASSEMBLY (VIDEO GRAPHIC CARD)HF SAMOA 2GB DDR3 900E/1000M P/N:102-C87001-00
So the 87001 is a 2GB DDR3 card. I dont hope that will cost 319$
https://www.zauba.com/
Also seems AMD calls one of them C880:
AMD C880 PRINTED CIRCUIT BOARD ASSEMBLY (VIDEO GRAPHIC CARD)WITH COOLER MASTER HEATSINK P/N.102-C88001-00 (FOC)
PRINTED CIRCUIT BOARD ASSEMBLY (VIDEO GRAPHIC CARD)C880 FIJI XT P/N.102-C88001-00
By the shipping numbers there is no such thing as 390X or 380X. But C880 instead. Perhaps to get the numbering on the same page as CPUs.
$499 for a 390X which based on rumoured paper specs looks to be 45-50% faster than a 290X sounds WAY too good to be true. I would have believed this in the old GPU eras where performance went up 75%+ every 18 months but not anymore. We can reasonably deduce that the top GM200 version won't be $500. Therefore, AMD has no reason to price the 390X below $550, I would say even $650, if the rumoured performance comes to fruition.
Unless GM200 launches first and ends up 20-30% faster than 390X, why does AMD need to low ball so much? They can drop the price to $499 if necessary, only if GM200 smokes their chip badly. Either the 45-50% faster than 290X is wishful thinking or the prices are just made up. I mean 980 is less than 15% faster (just 10-11% faster at 4k) than a 290X today and it sells well at $550-600, with not a single price drop so far.
If 390X is $500 and is up to 50% faster than a 290X, it would sell out for months unless GM200 is out of this world amazing. Why would AMD go for the single chip performance crown but sell their card for only $500 after NV sold a mid-range next gen chip for $550? NV already proved that gamers are willing to pay $550+ for 10-15% more performance over a 290X. If 390X is truly a winner, AMD would be losing a lot of profits not selling this card at $600+. The reason I say this is AMD's price performance strategy has failed to make them money so the next reasonable strategy to go for is --> Premium performance @ a premium price.
Also, the $319 price for 380X seems odd because rumours have that chip similar in performance to a 980. Even at $399 it would sell.
If 390X is actually 45-50% faster than a 290X and is $499, that would be one of the most bizarre cases. As a consumer I would love that but as far as AMD's profitability strategy, it would leave me scratching my head. I think Lisa Su needs to realize that maintaining market share but not making much money is a waste of time. Might as well be like iOS with <15% market share but healthy profits. I think a lot of gamers today would choose a profitable AMD with low market share than AMD close to bankruptcy with 40-50% market share because they are "giving away" their products at low margins that aren't even enough to cover expenses. All things considered, I will be shocked if 390X lives up to the performance claims but is only $500, and manages to actually make AMD money, something that HD7000/200 series failed to do.
I have to say this may be one of AMD's most secretive launches in a while. We still do not have a single legitimate benchmark leak 1.5 years since 290X launched. The specs might match but no one really knows what the performance increase is over the 290X - 20%, 30%, 65%? It's pure guessing. It would also be odd to go with expensive HBM and > 500GB/sec memory bandwidth and end up < 30% faster than a 290X.
AMD is willing to subsidize and lose money on expensive 500mm2++ die size GPU, 4GB HBM memory(less production quantity than GDDR5 and SK Hynix certainly will want higher price for it), 10 layer or more PCB & 300W water cooling solution, so what are you questioning them for? Just buy it and enjoy it.
I do not expect a GM200 to be more than 35% faster than GM204.
GM200 is going to be around 20% bigger than R9 390X in terms of die size.
I don't think Nvidia will want a price war which will crater their margins. Nvidia will allow the situation to return to the traditional position, which means pricing in a manner such that Nvidia still retain 60 - 65% of the market share.
AMD have a golden opportunity to gain high end notebook GPU share with HBM based R9 380x mobile products and probably take the notebook GPU crown decisively.
btw why do you assume AMD cannot be profitable selling a 500 sq mm GPU with HBM for $500.
btw you have to understand that Nvidia's brand is superior than AMD's. So if a R9 390X is as fast or 5-10% faster than full fat GM200 and is sold for same price the GM200 will still sell much more.
AMD needs to strike a balance between per unit profit and volume. Right now their number one priority is gaining unit market share from Nvidia especially at USD 200 - USD 500. A aggressive R9 3xx price stack is a good strategy to achieve that. :thumbsup:
If the 390x is $500, I'm day one buying it. Triple Monitor must be fed
What if it's a flop with just 10% faster performance over the 980? If anything the low price of $500 sounds to me like it probably won't live up to expectations. If you were the CEO of AMD and you have a chip 50% faster than R9 290X on your hands, would you price it only at $500? Something doesn't quite add up here....unless GM200 is an uber monster and will smack 390X by 20%+.
4GB VRAM doesn't concern you on 3x1080p? Do you run into VRAM trouble with your current 290?
4GB VRAM doesn't concern you on 3x1080p? Do you run into VRAM trouble with your current 290?
4GB VRAM doesn't concern you on 3x1080p?
If the 390x is $500, I'm day one buying it. Triple Monitor must be fed
We don't know that. If GM200 is 600mm2, based on your estimate R9 390X is only 500mm2. How do you expect AMD to get 50% more performance over 290X with only a 500mm2 die size on 28nm?
Sorry please refresh your memory with the truth. AMD gained market share and Nvidia were actually losing GPU revenue in a big way.Your example of 4870 isn't valid because HD4800 generation did not gain AMD any market share --> AMD didn't gain much market share with HD4800 generation (38% -> 40%). In the process, their GPU division barely made $.
You know AMD lost massive market share in Q4 2014 and will do in Q1 2015. How do you think AMD can gain back that market share if they just match the price of Nvidia's equivalent performing cards. Assuming a desktop Geforce GTX 990 or 980 Ti at USD 650 - 700 what do you think AMD should price the R9 390x assuming it matches the full fat GM200 perf.I am not saying they can't be profitable but given NV's pricing for 780, 780Ti and mid-range 680/980, why price a card way faster than 980 at only $499? Just go gain market share? Market share without profits is rather meaningless -- just ask Android manufacturers.
You won't bother converting the loyal NV customer but what about the massive 30% market share (wrt AMD's unit volume) AMD lost. How do you think they can regain that back ? Not with parity pricingI already know that. Even if 390X is 30% faster than GM200 at $500, GM200 will sell more. That's why AMD needs to focus on balancing profits and market share with brand agnostic users. I wouldn't even bother trying to convert NV's loyal customers. They are probably similar to most of iPhone's customers where they wouldn't even consider a competing product regardless or price, performance or features. Why would you think NV's loyal customers would convert for price/performance when for 5 generations in a row that didn't happen? (HD4000/5000/6000/7000/200)
You have a horrible understanding of the GPU market. Unit volume and unit market share across the entire GPU segment should be balanced with profit margin per GPU and ASP. The goal is to maximize revenue and unit market share and not one at the expense of other. What good is it if you have 20% of the GPU market and are having good margins but lesser revenue and overall dollar profit. Assume a GPU ASP and unit volume scenario as explained belowI disagree. #1 priority is profits, not market share. I'd rather have 1% market share but 99% of the industry's profits than 99% market share and 1% of the profits.
Again overall revenue and free cash flow(profit after manufacturing cost is accounted) is more important than margins per unit. I think you need to go back to some basic study of volume economics.Focusing on market share at the expense of lost profits is not a strategy of successful firms.
It adds up very well. Do you think Nvidia is going to give back the 11% unit market share easily. AMD will have to fight hard to earn it back. You are basically ignoring the ground reality of the market situation.What if it's a flop with just 10% faster performance over the 980? If anything the low price of $500 sounds to me like it probably won't live up to expectations. If you were the CEO of AMD and you had a chip 50% faster than R9 290X on your hands, would you price it only at $500 when your competitor's $550 chip is just 10% faster (!!!)?
Something doesn't quite add up here....unless GM200 is an uber monster and will smack 390X by 20%+ and/or 390X is nowhere near 50% faster than a 290X.