Here is another card I'd recommend, especially if the op wants to save a few bucks: GTX 760 for $142 shipped.
http://www.newegg.com/Product/Product.aspx?Item=N82E16814500306
Come on Steve, you just recommended a garbage hot and loud reference blower 760 with 2GB of VRAM. The worst of all worlds right there.
It should be an 'offense' to recommend junky blower cards in 2015. I hope less and less PC gamers keep buying blower cards and force AIBs to put 99% of their efforts towards open air cooled cards and AIO CLCs. Blowers are outdated tech and should die off besides niche cases like Tri-Quad SLI. Tiny heatsink + small fan = noise, high temps, horrible balance of noise vs. performance in overclocked states, etc.
This blower > 50 dBA of noise on a stock 970 card. You get what you pay for.
I would just get an
XFX R9 290 with Lifetime Warranty (iirc within 30 days of registration) for $240 as it fits into the budget and will last the OP for 5+ years at his gaming resolution. This 10% off is valid until July 23rd. Lifetime warranty gives a peace of mind too and it has 4GB of VRAM.
Bonus, this is one of the quietest videocards from AMD or NV one can get:
https://www.youtube.com/watch?v=Si_eX9FlBQQ
Considering it takes 960 SLI to tie an
after-market R9 290 ~ reference R9 290X, this is a solid deal given how long the OP tends to keep his GPUs.
After-market R9 290 = reference 290X ~ 960 SLI, but you get 4GB of VRAM + lifetime warranty too!