Aajax,
There are many companies on the net that offer discounts or 'points' towards future purchases for customers who post reseller ratings.
You are correct that this makes the rating inflated, but unless you plan on emailing all the companies that "buy" their ratings, I dont think its fair to svc to single them out. There are very few sites out there that really care for their customers. And the way companies 'care for their customers' is by keeping prices down to earth. Where else can you purchase rounded cables and fans for under 3 dollars? I mean, if you would rather pay 10 dollars for fans go ahead. If you do not like svc's business practices go buy somewhere else. But chances are, that this other site is giving discounts etc for reseller ratings. This is the industry standard nowadays. Its not the companies' fault. Consumers nowadays always are looking for the 'hot deals' or 'free stuff'. So the companies offer it. This is all probably an offspring of hot deal forums like these.
Its just a trend nowadays to talk bad about svc. On the other thread you posted in, someone was complaining about waiting 15 minutes for an in store pickup. 15 minutes for svc to receive the order in their system, process it, print invoices, find the products in the warehouse, and give it to him. And then he complains about receiving a box that was too big. Seriously, instead of writing good comments for a job well done and posting a reseller rating, this consumer was complaining about it??
Let me give you another example I saw on reseller ratings:
I ordered two sticks of ram from them yesterday. They shipped out today. Meanwhile, I did more research and found out that while their PC2100 RAM is great stuff, their pc2700 for the most part sucks for any kind of high performance/overclocking useage. So I called them up. Too late to cancel, it'd already shipped. The lady online told me that I would have to call in to get an RMA number. Called in, RMA was already set up. And not only that, even though I'm the one who ordered it without doing proper research first, they offered to go ahead and pay the return shipping for me too. On top of not charging me a restocking fee. I didn't even have trouble. I just told them what I wanted and they were like, "sure. No problem." Other companies could definitely take lessons from these folks.
Its great that the company did not charge anything at all for the mistake of the purchaser, but you can see from his last line that he pretty much expects all companies to behave like this. My whole point of this post is that this idea that 'I can make a mistake, and I shouldn't have to pay for it' and the expectation that the consumer will get 'more than what he paid for' is totally wrong and unfair to all businesses.
People need to appreciate companies, like svc, that are out there for all of us consumers. Support them by giving good ratings when they do what they are supposed to do, not only when you get more than what you paid for. And stop trying to always get something for free. Appreciate what you have with a company like SVC.
/rant