I have been following and researching the poweshot line since the beginning. Still, I really dont see such a big deal with 1x zoom. I would even pick a s110 over a s330. You want a camera that you can use, and for me, a pocketable one makes all the difference. Whats the point of getting 1x zoom if you dont use it as often. Now, some people might not mind the size factor. But for those that are even considering it, dont be impatient, we all know that if dell never had the preorder and only the regular order once it actually comes out in may, that we would still be all over this deal regardless if it came 2 months after the s330. I even bet many of us would regret purchasing the s330. just my 3 cents.....