Univision #1 Network for Entire Week Beating ABC, CBS, NBC, FOX and CW
Thursday September 6, 1:04 pm ET
"Adios" to Separate Hispanic Ratings and "Hola" to Single National Service
MIAMI--(BUSINESS WIRE)--Univision captured the #1 network ranking among all Adults 18-34, not just Hispanics, and outdelivered ABC, CBS, NBC, FOX and CW for the entire first week of Nielsen's single national panel (NPM).
In the first entire week (8/27/07-9/2/07) since all networks were reported from one single ratings sample, Univision ranked as the #1 network with an +11% advantage over its nearest competitor, FOX, and beating ABC by +43%, CBS by +42%, NBC by +57%, and fully +125% ahead of CW for all Adults 18-34, not just Hispanics. Univision was also the #1 ranked network all night every night Monday through Friday last week among the same coveted young adult demographic.
In addition, Univision aired 9 out of the top 20 programs of the entire week, regardless of language, among all Adults 18-34.
"Taking the #1 spot for the first week of Nielsen's single sample NTI ratings, clearly demonstrates Univision's ability to compete head-to-head with any and all networks," said Alina Falcon, Executive Vice President and Operating Manager of the Univision Network. "Now with a single ratings source, advertisers can see, more easily than ever, just how important Univision can be as part of their overall media plans."
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at
www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
Facebook
Twitter