My girlfriend is an advertising attorney. She took a look at the ad, and pointed out that the first page has the heading "6 AM 'TIL NOON", and all of the items on that page have "FRIDAY 'TIL NOON" on the yellow price tage next to them. Nowhere on the video card page does it mention anything about the deal being Friday morning at all - the yellow tag next to the video card only says "$89.99 After Instant & Mail-In Rebates". According to her 'professional' opinion - "the video card is clearly on sale all day Friday and Saturday, not just Friday morning". Otherwise, they would be violating bait and switch laws, which would never have gotten past the ad's legal review. So, if you can't find a parking spot until 12:01 p.m. on Friday, you should still be okay. And if the shelves are bare of these things on Friday, try again First thing Saturday morning, because if they don't honor the return/repurchase deal, I have a feeling they are going to have a bunch returned on Friday to restock Friday night.