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UK: Galaxy S2 is not the thinnest smartphone

Uh 8.71mm vs 9.3mm? Thats barely more than half a milimeter, and only at one point in the SGS2. Methinks the UK ad authority is a little over protective.
 
Bateluer said:
Uh 8.71mm vs 9.3mm? Thats barely more than half a milimeter, and only at one point in the SGS2. Methinks the UK ad authority is a little over protective.
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To use the extreme example, what if the hump were 13.2mm? An absurd design, but if it were to allow the remainder of the phone to be 6.2mm, would you still say such a phone was thinner. Personally I wish that ad authorities were more stringent about clamping down on claims. I'm tired of seeing things advertised as "unlimited" or that use other loaded words in order to mislead consumers.
 
Who cares? You're gonna but a case on both and negate that 0.5 mm difference. Who buys a phone because it's the thinnest? It's not supermodels we're talking about.
 
Kanalua said:
Who buys a phone because it's the thinnest? It's not supermodels we're talking about.
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You'd probably be surprised.

Adding a superlative to your device makes it stand out and you need not reference a competitor. You want to market a device as the fastest, thinnest, or as having the best, the most. No one wants to drag up the competition. Who cares if you're faster than XYZ, if you're not the fastest. That's someone else and their product is going to look better when someone decides to compare the two.
 
Mopetar said:
To use the extreme example, what if the hump were 13.2mm? An absurd design, but if it were to allow the remainder of the phone to be 6.2mm, would you still say such a phone was thinner. Personally I wish that ad authorities were more stringent about clamping down on claims. I'm tired of seeing things advertised as "unlimited" or that use other loaded words in order to mislead consumers.
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I bet if the roles were flipped, people would laugh at Apple for "falsifying" designs claiming its the thinnest when it has a giant hump... Right? You know it Phandroids.
 
DLeRium said:
I bet if the roles were flipped, people would laugh at Apple for "falsifying" designs claiming its the thinnest when it has a giant hump... Right? You know it Phandroids.
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Not really. I don't recall Moto taking much, if any, flak for the camera bumps on the X and X2, both of which are pretty thin on the rest of their bodies.
 
Actually, the world's thinnest smartphone is Medias N-04C on Japan's NTT DoCoMo network. Son of a gun is 8mm thin and is waterproof too.
 
DLeRium said:
I bet if the roles were flipped, people would laugh at Apple for "falsifying" designs claiming its the thinnest when it has a giant hump... Right? You know it Phandroids.
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🙄 nice troll.

The UK is pretty strict about definitive claims made in adverts. If someone complains and the advert is shown to be "lying" then its probably going to get withdrawn.
 
WelshBloke said:
🙄 nice troll.

The UK is pretty strict about definitive claims made in adverts. If someone complains and the advert is shown to be "lying" then its probably going to get withdrawn.
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He is partially right though. In both "camps" there are folks who jump at anything from the other camp even if they have no basis to support their attack on.

Since Android's inception, there have been folks who denied the fact that the iphone was a more mature platform while in fact it took as long as Froyo to close the gap, this coming from an Android fan.


I just think it's funny that the UK authorities, Samsung and Apple are wasting time and money while Sharp (who I believe makes the DoCoMo handset) is quiet lol.
 
WelshBloke said:
Depends on if they wee claiming "worlds thinnest" or "UK's thinnest" I suppose.
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I think they would claim world's thinnest either way.

It's like the story about the frog under the well. You'd think that if it hasn't been outside of the well, it wouldn't know that there's an apple tree right outside.

Except that now there is no well, and the frog probably knows everything because there is the internet.
 
runawayprisoner said:
I think they would claim world's thinnest either way.

It's like the story about the frog under the well. You'd think that if it hasn't been outside of the well, it wouldn't know that there's an apple tree right outside.

Except that now there is no well, and the frog probably knows everything because there is the internet.
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I was thinking more of the ASA letting them get away with it than Apple or Samsung's marketing dept TBH.
 
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